2019 Business Drift of Digital Marketing
“Digital Marketing” a generic name now on everyone’s mouth, used in every kind of businesses. A revolutionary idea to set the new pavement for ongoing and upcoming business to reach the pinnacle of success.
Already digital marketing has hit the biggest ground of digital media or social media the fastest network on this earth. Facebook, Twitter, Instagram, YouTube, LinkedIn, Whatsapp are gaining the attention of the Business market now and expected to raise more opportunities in the future ahead.
With the double acceleration, Digital Marketing is about to touch the sky and will spread to the widest pace. For that Digital Marketing has adopted new trendy ways to learn the language of customers. In other words, understanding customer needs and building a strong connection with them.
With the idea of new drift, new step to see the business in a new way also, the digital marketing training in Pune and various areas are trending aiming at making the student to a professional digital marketer with the best digital marketing training.
Trendy Drifting Steps Of Digital Marketing Of 2019
Every Goal, Every success needs a proper plan and a strategic chart to drive your journey towards the pinnacle of success both personally or professionally. Digital Marketing has its own exciting and trendy ways of 2019 planned to touch the sky of most of the surfaces of the world in the coming 2020 and ahead with a strategy of low investment and double gain in output results by connecting and making a stronger bond with each level of customers.
Here, are the trendy business drifts Digital Market has analyzed and taken an action to step ahead to bang on in 2020.
Transformation of Digital Marketing to OmniChannel Marketing: With a digital marketing strategy, after continued experiment starting first from digital marketing trend to multi-channel marketing to omnichannel marketing came into the trend aiming to reach, act, convert and engage the targeted audiences across touch-points in all channels in minimum time.
A recent poll for digital transformations in a webinar resulted in the decision of transformation within the next 12 months.
Digital marketing transformation is another way of responding to the challenges faced in the direction of digital marketing.
In Latin words, Omni means “all”, “altogether” a new approach to see through the eyes of your customer, to know the language of your customer and make them happy. Customer happiness is the source of success of you and your organization.
Experiencing New Marketing Strategy: As polled in the webinar for the digital marketing transformations new methodologies are planned to give a thrust to the digital world with the best digital experiences to reach the ultimate business goal that is brand recognition. Brand recognition requires brand development strategies, practical organic growth plans.
Ansoff Matrix Model is a classic marketing model developed in 1960’s an initiative for the target to the top-level parallel looking for the competitions around by sensing for the revenue generation tactics by observing the growth strategies included:
- Market penetration strategy
- Product/Service development strategy
- Market development strategy
- Diversification strategy
Advance Searching Trends: Search Engine Google had made the biggest changes in 2018 which are deployed this year with Smart Campaigns, Automated Ads, and Machine Learning. Google got advanced with the options to enriches the searching trend of your business with:
YouTube, Video Marketing, Smart Shopping Campaigns, Local and Hotel Campaigns. Also, Google Ads and Google Analytics 360 became the Google Marketing Platform featured with the new way of penalizing the slower sites a new update in organic search.
These prominence features show the importance of answering the question of the user with the conversational search developed on smartphones with an activated voice search facility.
New Social Media Trends: Latest report from 2016-2018 reports about the usage of social networks and the most recent change made over social networks. On visualizing, it was found that these 3 media gave the summary of network usage:
- Facebook: Declining in the age group of 55+ now are the biggest users except the older groups.
- Instagram: Increased usage between age groups of 25-34 and also, between 18-24
- Snapchat: Again the largest group between 25-34 with many old ones in use shows that it’s not only for teens.
- Instagram all over has proven to increase the line of Instagram ads and it’s the better advertisement platform.
Facebook has the opportunity to increase with Messenger. As 1.3 billion people use messenger, 8 billion messages are exchanged between people and businesses. In short, Messenger is a new trendy way of communicating and exchanging B2B messages also.
LinkedIn the B2B platform grew in its importance. It increases importance by 37% to 41% and increased the users above 550 billion in 200 countries.
Twitter which was painted negatively increased the B2B audiences by increasing 11% of user growth with a 24% increase in revenue generation.
- E-mail Marketing: Email Marketing was the most challenging among every pillar of digital marketing. It was like most of the email marketing are well established but most with recent trends are struggling with the relevance, targeted audiences, and still improving.
Striata is the new innovation with a blend of email marketing with content marketing to hit the right targeted audiences at right time across omnichannel touchpoints.
- Google Analytics: Search Engine Google with tools of Google Analytics and Adobe Analytics are static in terms of reports and functionality. A better way of innovation is to get customer feedback. Google Data Studio reports the report and garners the data along with Google Sheets Add-In for the Google Analytics API.
Feedback from customers increases the popularity of big brands. A case study shows that user engagements or customer insights in the feedback increased the popularity of the business and brand with its good services and products they provide.
- Content Marketing: Various case studies are the proofs that Content Marketing doing the best and is a key factor in building a reputed website over the internet and social media.
Research from CMI provided the data for content marketing that are:
Many businesses use it as the strongest strategy to reach the commercial goal of leads and sales.
Content Quality does matter for better and deep understanding.
The new strategy of Content Marketing invested in appointing new roles for it.
Proves to be a measure of effectiveness.
In conclusion, Digital Marketing is a trendy way in enhancing the new vision for the brand recognition of any business in a low investment to the maximum reach in minimum time. With these many new drifting new ways , new steps Digital Marketing is winning the heart of both business person and customers in B2B. Also, a pace of the digital marketing training in Pune and various areas are increasing and increasing large opportunities for the job seekers as well. Job seekers with a hot skill of digital marketing can learn and excel in the field of digital marketing training in Pune or nearby.