Digital Marketing

End-to-end digital marketing training including in-depth study of SEO, SEM, SMO, Google PPC, E-mail marketing, etc.

Study Material

A soft copy of in-depth study material is provided to every student that helps understand every module in detail.

Certified Teachers

Get professional education and reliable consultants by our team of certified and experienced instructors.

Certification

After successful completion of the course, every student receives certificates that to represents his/her achievements.

Why digital marketing courses in Pune ?

Digital marketing is a global phenomenon and the most in demand marketing job in the world today. Both established and new businesses are shifting marketing efforts online in order to reach, engage and convert the billions of people who use the internet daily all around the globe.

A digital marketing certification course will allow you to be a part of this booming job market. It is easy to learn and requires no prior technical background. If you do not wish to work for someone, you can also work as a freelance consultant and be your own boss.
If you are starting your own business, digital marketing will be the perfect tool to help you grow. The right digital marketing training institute will make you job ready and equip you with the knowledge and experience you require to be successful. That is why you should join Victorious Digital, the best digital marketing training institute in Pune.

Why we are the top digital marketing training institute in Pune?

  • Our teachers are certified and experienced.
  • We train you in 31 modules of Digital Marketing courses in Pune that impart deep knowledge on the subject.
  • After the completion of our digital marketing training course, we provide 100% job placement assistance to our students.
  • Our digital marketing training course fees is affordable.
  • We concentrate on both theoretical and practical digital marketing training.
  • We have multiple batches on weekdays and weekends to choose from so that you can join a batch that is suitable to your schedule.
  • We keep you updated on the latest trends to help you be job ready.
  • We have multiple branches that allow students from all over the city to join our digital marketing course in Pune.

DIGITAL MARKETING COURSES

End-to-end digital marketing training including an in-depth study of SEO, SEM, SMO, Google PPC, E-mail marketing, etc.

remarketing - victorious digital

Re-Marketing AdWord

Email-Marketing

E-mail
Marketing

google webmaster - victorious digital

Google
Webmaster

website analysis - victorious digital

Website
Analysis

Affiliate Marketing - Victorious Digital

Affiliate
Marketing

social media marketing - victorious digital

Internet Marketing Strategies

search engine basics - victorious digital

Search Engine Basics

other seo tools - victorious digital

Other SEO
Tools

online display marketing - victorious digital

Online Display Marketing

internet marketing strategies - victorious digital

Lead Generation
Techniques

mobile marketing - victorious digital

Mobile
Marketing

ORM - victorious digital

Online Reputation Management

DIGITAL MARKETING COURSES SYLLABUS, DURATION & CONTENT

Get complete advance digital marketing certification training program course content duration & modules list

1. Digital Marketing Overview

This is the first step into the digital marketing courses in Pune, where seekers will take their feet into digital world and get a glance about digital marketing; one will get to know reason and purpose behind booming of Internet marketing, why online marketing courses is buzzing around? All answers would be cleared after the session of digital marketing training overview. We at Victorious Digital Marketing Training Institute in Pune , our vision is to make a clear image of digital marketing in trainees mind.

  • What is marketing?
  • What is Digital Marketing?
  • Why Digital Marketing?
  • Scope of Digital Marketing
  • Benefits of Digital Marketing
  • Digital Marketing vs. Marketing
  • Various Digital marketing platforms & Techniques
  • Latest Digital Marketing Trends

2. Search Engine and its basic’s

Search engine and its basic is an important and vital part of digital marketing or online marketing. Before us moving ahead, we need to understand all basics of search engine like, how search engine works in order to maintain web rank in SERP’s (search engine results page). What are the prerequisites before start digital marketing of any business? What are guidelines to maintain the same?
Henceforth, we at Victorious Digital designed this module to understand all basics of search engine.

    • What is Search Engine?
    • How Search Engine Works?
    • Why Digital Marketing?
    • Types of Search Engines
    • What is Spiders?g
    • What is crawling?
    • What is Indexing?
    • Cache Date
    • How to check Cache Date?

3. Google Algorithm

Google Algorithm is foremost part of digital marketing. Whether, you want to promote a business through internet media. Hence, one should follow all Google’s guidelines and Algorithm as Google is a protagonist of all search engine. Thus, we designed this module to make our students understand all algorithms and follow parameters of Google.

  • Google Panda
  • Google Penguin
  • Google Humming Bird
  • Mobilegeddon (Google Mobile Friendly Update)
  • Google EMD (Exact Match Domain)
  • PR
  • Google Pigeon
  • Google Rank Brain
  • Google Possum
  • Google Fred

4. Domain & Hosting

  • Domain names and extensions
  • What is web server and web hosting?
  • How to book a domain?
  • How to book a hosting?

Example: Godaddy, Bigrock, Hostgator

5. Website Analysis

  • Understanding Internet
  • Difference between Web and Internet
  • Website understanding
  • Domain names and extensions
  • What is webserver and web hosting?
  • Different Types of website
  • Website wireframe and architecture
  • Basics of developing and designing a website
  • Usability & user experience of a website
  • Why to say yes to responsive website

6. Keyword Research

  • Introduction to Keyword research
  • How and why to choose right keywords
  • Different types of keywords
  • How to do Keyword analysis
  • Keywords density analysis
  • Tools for keyword research
  • What is keyword proximity?
  • What is keyword prominence?
  • What is keyword frequency in SEO?
  • What is keyword streaming?
  • Localized keywords research

7. SEO ON Page Activity

  • Introduction to On page optimization
  • What is Title, Description and Keywords tags
  • Difference between primary, secondary and tertiary tiles
  • Length of titles, meta description and Snippets
  • H1 to H6 Tags and their importance
  • Important keywords in title, meta descriptions and content
  • When and where keywords can be placed
  • Difference between Internal links and External links
  • Anchor Text
  • Image tag optimization
  • Content Optimization
  • SEO friendly content
  • URL Structure / Optimization
  • Website structure & navigation menu optimization
  • Robots.txt
  •  Canonical Tag
  • 404 Implementation
  • Difference between HTTP / HTTPS
  • Different types of Sitemaps and their importance
  • Google SEO guidelines
  • Broken link analysis
  • Website architecture
  • On page Analysis
  • 301 & 302 Redirection

8. SEO Concepts

  • Introduction to search engine optimization
  • Keyword Density
  • What is Bounce Rate?
  • Keyword Research, Keyword Analysis
  • Sandbox Effect
  • Google Penalty
  • What is Black hat seo?
  • What is White hat seo?
  • Good and Bad SEO Techniques
  • What is Google PageRank
  • What is Domain Authority?
  • What is Page Authority?
  • What is Inbound Links?
  • What is Outbound Links?
  • What is Link Building?
  • What is Link Farming?

9. Things Not To Do In SEO

  • Black Hat SEO
  • Try to avoid Grey Hat SEO
  • Exact-match Anchor text
  • Keyword Stuffing
  • Spam comments
  • Duplicate content and cloaking
  • Unnatural links
  • Domain and Keyword Cloaking
  • Intrusive Interstitial Ads
  • 3rd party “Paid” links
  • Article spinners
  • Automated link building
  • Doorway Page, bots, spam, Link Baiting
  • Link and article directories
  • Duplicate Content and Cloaking
  • Paid / spam blogging

10. SEO OFF Page Activities

  • Search engines submissions
  • Directory Submission
  • Blog Submission
  • Blog Posting & Commenting
  • Article Submission
  • Social Book-marking
  • Free Classifieds
  • Press Releases Submission
  • Image Submission
  • Documentation Sharing
  • Forum Posting
  • Video Sharing

11. Google Webmaster Tool

In this module of digital marketing we will teach you Google webmaster tool so that you would get aware how Google webmaster tool helps us to maintain our website in technical aspects and make us able to follow Google’s guidelines, moreover we will get all insights and can figure out SEO point of view like internal & external link, sitemap update, robots.txt file creation and submission etc.

  • Setup Google webmaster Tool
  • Link Google webmaster tool with Website
  • Creating Dashboard of Google webmaster Tool
  • Understanding Search Appearance
  • Structured Data
  • Rich Cards
  • Data Highlighter
  • HTML Improvements
  • Accelerated Mobile Pages
  • Search Traffic
  • Search Analytics
  • Links to your Site
  • Internal Links
  • Manual Actions
  • International Targeting
  • Mobile Usability
  • Google Index
  • Index Status
  • Blocked Resources
  • Remove URLs
  • Crawl
  • Crawl Errors
  • Crawl Stats
  • Robots.txt Tester
  • Sitemaps
  • URL Parameters

12. Google Analytics

In this module of Digital marketing, one will understand how Google analytics tool works? How to create dashboard? How to link our website with Google analytics tool? How to track our website traffic through Google analytics tool? Similarly, many more things avail to learn during the session, As we at Victorious Digital provide hands on practical exposure to get experience and depth knowledge in the field of Internet marketing, we promise you to give deep and practical knowledge in Google analytics tool as well.

  • What is Analytics?
  • Importance of Analytics for Business
  • Introduction to Google Analytics
  • Installing Analytics code in site
  • Analytics account structure
  • Setup Google Analytics Account
  • Settings in Analytics
  • Understanding Bounce Rate?
  • What is mean by Real Time in Analytics?
  • What is Audience? How to check the statistics?
  • Sessions
  • Users
  • Page views
  • Page/ session
  • Session Duration
  • Bounce Rate
  • New sessions
  • What are Demographics in Google Analytics Account?
  • What is Language in Google Analytics Account?
  • What is System and Mobile in Google analytics in Account?
  • How to check user flow in Google Analytics?
  • What is ACQUISITION in Google Analytics?
  • How do you measure ACQUISITION?
  • Search Console at a Glance in Analytics tool
  • Understanding Goals and Conversions
  • How to setup Goals?
  • Different types of goals
  • How to setup funnels in Goals
  • Importance of funnels

13. SEO Tools

  • SEO site checkup tool
  • Alexa Rank
  • Woorank
  • Broken link checker
  • XML sitemap generator tool
  • Whois.com
  • Website speed checker tool
  • NP website analysis tool
  • Competitor analysis tool
  • Mobile responsiveness checker tool
  • Google adword keyword planner
  • Back link checker tool

14. SMO Part -1 - Social Media Optimization

  • What is social media optimization?
  • Reason of using social media?
  • Benefits of social media optimization
  • Various social media platforms
  • Impact of using social media

Facebook Promotion

  • Facebook Introduction
  • Facebook Account setup
  • Understanding Facebook strategies
  • Facebook group creation
  • Facebook group promotion
  • Facebook event management

*Practical Session 1

  • Facebook fan page setup introduction
  • Types of Facebook fan page
  • Facebook profile pick creation
  • Facebook cover photo creation
  • Increase the likes on fan page
  • Edit information about page
  • Fan page wall posting
  • Types of posts
  • Increase post engagements
  • Understanding fan page setting

*Practical session 2 

Linkedin Promotion

  • What is linkedin?
  • Importance of linkedin
  • Linkedin profile creation
  • Company profile vs Individual profile
  • Optimizing the profile
  • Skills, Endorsements, Recommendations in linkedin
  • Linkedin group creation
  • Finding jobs on linkedin
  • Job post on linkedin
  • Creating company profile
  • Promoting company profile
  • Increasing followers on linkedin page

Twitter Promotion

  • What is Twitter?
  • Use of Twitter
  • Benefits of Twitter
  • Twitter profile creation
  • Profile customization
  • Post creation
  • Content & image using on Twitter
  • Increase followers
  • Using #(Hash) tag

*Practical session

15. SMO Part - 2 - Social Media Optimization

Google Plus Promotion

  • What is Google plus
  • Benefits of Google plus account
  • Profile creation of Google plus
  • Customization of profile
  • Community creation & posting
  • Posting on Google plus profile
  • Increasing reaches & followers

*Practical Session 

Instagram Promotion

  • What is Instagram?
  • Account creation of Instagram
  • Branding & Promotion on Instagram
  • Promotional strategies & tips on Instagram
  • Using hash tags (#) on Instagram
  • Advertising on Instagram
  • Creating business profile on Instagram

Pinterest Promotion

  • What is Pinterest?
  • Dashboard Creation
  • Customizing profile
  • Boards in Pinterest
  • Website promotion
  • Image posting
  • Pinterest integration in website

You Tube Promotion

  • You tube introduction
  • Creating account & dashboard
  • How to create channel?
  • Profile updation
  • Upload videos
  • Video optimization
  • You tube analytics
  • Video promotion terms & conditions

16. SMM - Social Media Marketing

Facebook Social Media Marketing

  • Facebook advertising
  • Types of  advertising
  • Facebook fan page promotion
  • Boost post
  • Awareness
  • Consideration
  • Conversion
  • Traffic on website

*Practical session 1

Linkdin Social Media Marketing

    • Advertising on Linkdin
    • Types of  promotion
    • Audience targeting
    • Bid strategies
    • Ad format
    • Ad dimensions & rules

    *Piratical session

    Instagram Social Media Marketing

    • Advertising on Instagram
    • Types of  promotion
    • Audience targeting
    • Bid strategies
    • Ad format

17. Social Media Automation

  • What is social media automation?
  • Why social media automation?
  • Buffer
  • Hoot-suit
  • Social media account setup with tools
  • Post creation & Promotion
  •  Performance analysis

18. Local SEO

  • What is Local SEO
  • Importance of Local SEO
  • Submission to Google My Business
  • Completing the Profile
  • Local SEO Ranking Signals
  • Local SEO Negative Signals
  • Citations and Local
  • Submissions

19. Google Adwords Training

  • What is AdWords?
  • What is the network in advertising?
  • How to create a campaign
  • What are bids, ad groups, and campaigns?
  • How to schedule an ad
  • What are ad formats?
  • A complete walkthrough with the dashboard
  • Demographics
  • Cost per click cost per mille
  • Cost per acquisition
  • Conversion optimizer
  • Ad delivery
  • Demographic bidding
  • Social settings
  • Keyword Types (Broad, Phrase, Exact and Negative)
  • AdWords Keyword Tool
  • Text Ad Format
  • Quality Score and Its Importance

20. Online Display Advertising

  • What is Display Advertising?
  • How Display Ads Works
  • Benefits of Display Advertising
  • Display Advertising
  • Banners ads
  • Display Keywords
  • Topics
  • Placement
  • Demographics
  • Interest and Remarketing
  • Display Network Filtrations
  • Display Exclusions
  • Display Options
  • Below the Fold?
  • How to Measure Display Advertising?

21. Video Marketing

    • Why video marketing?
    • Create campaign for video promotion
    • Targeting Locations
    • Bid Strategies
    • Group Creation
    • Ads Options
    • Ad Formats
    • Analysis Results

22. Mobile Marketing

  • Basics of Mobile Marketing
  • Understanding Mobile Devices
  • Impact of Mobile Marketing in Social Media
  • Mobile Marketing Analytics
  • Mobile Apps Engagement
  • Growth in Mobile Industry
  • Promoting Site in Mobile Apps
  • Benefits of Mobile Marketing
  • Targeting Options in Mobile Apps
  • Mobile Marketing Goals
  • Mobile Ad Formats
  • Reporting in Mobile Ads

23. Lead Generation for Business

Learning Digital marketing or Internet marketing is promoting website and generate lots and lots of leads and convert our dreams into reality. Henceforth, with the help of this module ‘Lead Generation for Business’

  • Lead generation for business
  • Importance of lead generation
  • Understanding landing page url
  • Difference between landing page & wensite
  • A/B Testing
  • Lead generation through Facebook
  • Lead generation through Google Adword
  • Lead generation through bulk mails
  • Lead generation through SMS

24. Content Marketing

  • Introduction to Content Marketing
  • What Is Content Marketing
  • Objective Of Content Marketing
  • Content Marketing 7 Step Strategy Building Process
  • 18 Types Of Content With Examples
  • How To Write Great Compelling Content?
  • Keyword Research For Content Ideas
  • Optimizing Content For Search Engines
  • What is Authority Blog?
  • How To Market Your Content?

25. E-mail Marketing

  • Email Marketing Fundamentals
  • How Email Works
  • Bulk Email Overview
  • Bulk Emails Challenges
  • Introduction To Email Marketing Software
  • How To Create Email Campaigns?
  • Email Analytics
  • How To Set Up Lists?
  • How To Write Effective Emails?
  • How To Improve ROI With A/B Testing?
  • Legal Constraints On Emails

26. Affiliate Marketing

  • Affiliate marketing overview
  • Apply for affiliate marketing
  • Dashboard creation for affiliate marketing
  • Process of affiliate marketing
  • Branding & promotion through affiliate marketing
  • Top affiliate marketing networks
  • Affiliate marketing payment methods
  • Reports & ROI

27. Online Reputation Management

  • What is ORM?
  • Importance of ORM
  • How to build online reputation?
  • Importance of ORM in SEO
  • Importance of ORM in SMO
  • Review monitor sites & blogs
  • Tools for ORM

28. Growth Hacking

Growth hacking is a process of rapid experimentation across marketing funnel, product development, sales segments, and other areas of the business to identify the most efficient ways to grow a business.

  • Basics of Growth Gacking
  • Future of Growth Hacking
  • Role of Growth Hacker
  • Importance of  Growth Hacker

29. Internet Marketing Strategies

  • Website analysis for business
  • SEO strategies
  • SMO strategies
  • SMM strategies
  • SEM / Google Adword/ PPC / Pay Per Click strategies
  • E-mail Marketing strategies
  • Lead generation for business
  • Local SEO Promotion
  • Other marketing activities  for business promotion
  • Case study

30. Freelancing Projects

  • How to create freelancer account?
  • How to build your profile?
  • How to select projects?
  • How to set bid on projects?
  • How to communicative with client?

31. Digital Marketing Interview Questions & Answers

After completing Digital Marketing Courses from our institute we will assist to prepare for interview questions and answers with PPT presentations, group discussion. Also we provide assistance to build attractive resume for our students to get best interview calls from the companies.

DIGITAL MARKETING TRAINING ELIGIBILITY, CAREER, JOB SECTORS & CITIES

Digital Marketing Eligibility

Sales and Marketing Professionals
Entrepreneurs
Students
Digital Marketers
Graduates from any discipline
Advertising & Professionals
Product & Brand Manager
Web Developer
Graphic Designer
Housewives
Job Seekers

Job Opportunities

Marketing Campaign Manager
Internet Marketing Consultant
Internet Marketing Specialist
Online Marketing Manager
Online Marketing Executive
SEO Executives
Social Media Marketing Experts
Digital Marketing Manager
SEO Guru
Digital Marketing Consultant
Digital Marketing Experts

Job Sectors

Banking
Real Estate
IT Companies
E-Commerce
New Startups
Event Companies
Educations Sectors
Advertisement Companies
Film Industry
Telecom Sectors
Government & Non Government Sectors

Job Availability

Delhi
Mumbai
Bengaluru
Chennai
Kolkata
Pune
Indore
Bhopal
Nagpur
Nasik
Goa

WHY JOIN VICTORIOUS DIGITAL MARKETING TRAINING INSTITUTE?

100% Job Assessment

With tie-ups with best companies in the market, we strive place our students and keep on updating with current openings.

Google Adwords & Analytics Certification

Acquire the highest level of certification in Search Engine Advertising with the expert

Affordable Fees in Digital Industry

Most affordable fees compared current market for 9 certifications covered under one course.

Friendly and Cooperative Staff

A friendly and cooperative staff of industry experts and teachers give their 100% to help students in every case.

75% Practical & 25% Theory

Complete practical training for every module of digital marketing from the industry experts along with theory.

Assured Internship

Assured internship in provided with certification as well as eligible students are given a chance to work on live projects.

Flexible Batch Timing

Variable batch timings are available so that every candidate can attend the classes according to their convenience.

We Always Have Our Doors Open

Even after the course completion, if the students have doubts, they can come anytime and attend the necessary sessions.

Get All Digital Marketing Courses Batch Timing & Schedule

Direct Contact Us ON: 9545022110

Upcoming Batches

It’s Limited Seating “Hurry Up”

Early Morning

Date: 3rd September 2018
Time: 8:00 AM to 9:30 AM
Duration: 45 Days

Morning Batches

Date: 2nd July 2018
Time: 10:30 AM to 12:30 PM
Duration: 45 Days

Evening Batches

Date: 17th August 2018
Time: 7:00 PM to 8:30 PM
Duration: 45 Days

Afternoon Batches

Date: 24th  August 2018
Time: 2:00 PM to 4:00 PM
Duration: 45 Days

Weekend Batches

Date: 18th  August 2018
Time: 11:00 AM to 2:00 PM
Duration: 3 Months

GET CERTIFICATE

100+ Batches

1500 + Google Certified and Placed Students

WHAT OUR ALUMNI SAYS?

VICTORIOUS DIGITAL VIDEO

APPLY FREE DEMO LECTURE

Date: 02/ 07/ 2018

It’s limited seating! Hurry up