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Digital Marketing Courses in Shivaji Nagar

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Master Digital Marketing with the latest AI-powered tools to create smart content, automate campaigns, and boost online growth faster.

Get hands-on training in SEO, Google Ads, Social Media Marketing, GEO, and performance marketing while learning modern AI strategies used in today’s digital industry.

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Training by Digital Marketing Experts
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Mock Interviews & Resume Support
Google Certification Preparation
Regular Doubt Clearing Sessions
Practical-Based Learning Program
Industry-Level Live Projects
Google Search Console Training

Flexible Online & Offline Batches
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Module-Wise Presentation Practice
Extra Lab Practice Access
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Google Analytics Practical Training
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Vaishnavi Bhalerao

Victorious Digital is the best institute for digital marketing course. I have completed my course from this institute. And it was very good experience.

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Vikas Telang

One Of the best digital class in In Pune, All lecturers are helpful, all concept Solve, Deeply Detail understand, @Mayuri Mam is an excellent. Thank You Team

Ashvini Dabhade

Victorious Digital is best digital marketing courses in Pune. Online digital marketing courses is best for me. Thank you.. please join Victorious Digital

Shreyas Shende

It is the best digital marketing course. I learnt many important concepts that was important for the career point of view. Also the the teaching staff is good.

Digital Marketing placed Student - Victorious Digital

Samadhan Kale

Best digital marketing class in pune.And I specially thanks to all staff which is always ready to help even on call too.I recommend to all join Victorious Digital.

Akshay Thakur

I had taken a course on Digital marketing specialist from VICTORRIOUS DIGITAL. The faculty was able to connect student needs during live classes and support

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Digital Marketing Courses Syllabus, Training Duration & Content

Our Digital Marketing Course in Shivaji Nagar, includes 55+ industry-focused modules designed to help students gain practical skills and real-world knowledge required for a successful career in digital marketing.

1. Digital Marketing Courses Overview
This is the first step into the digital marketing courses in Pune, where seekers will take their feet into digital world and get a glance about digital marketing; one will get to know reason and purpose behind booming of Internet marketing, why online marketing courses is buzzing around? All answers would be cleared after the session of digital marketing training overview. We at Victorious Digital Marketing Training Institute in Pune , our vision is to make a clear image of digital marketing in trainees mind.
What is marketing?
What is Digital Marketing?
Why Digital Marketing?
Scope of Digital Marketing
Benefits of Digital Marketing
Digital Marketing vs. Marketing
Various Digital marketing platforms & Techniques
Latest Digital Marketing Trends
2. Search Engine and its basic’s
Search engine and its basic is an important and vital part of digital marketing or online marketing. Before us moving ahead, we need to understand all basics of search engine like, how search engine works in order to maintain web rank in SERP’s (search engine results page). What are the prerequisites before start digital marketing of any business? What are guidelines to maintain the same?
Henceforth, we at Victorious Digital designed this module to understand all basics of search engine.
What is Search Engine?
How Search Engine Works?
Why Digital Marketing?
Types of Search Engines
What is Spiders?g
What is crawling?
What is Indexing?
Cache Date
How to check Cache Date?
3. Google Algorithm
Google Algorithm is foremost part of digital marketing. Whether, you want to promote a business through internet media. Hence, one should follow all Google’s guidelines and Algorithm as Google is a protagonist of all search engine. Thus, we designed this module to make our students understand all algorithms and follow parameters of Google.
Google Panda
Google Penguin
Google Humming Bird
Mobilegeddon (Google Mobile Friendly Update)
Google EMD (Exact Match Domain)
PR
Google Pigeon
Google Rank Brain
Google Possum
Google Fred
4. Domain & Hosting
Domain names and extensions
What is web server and web hosting?
How to book a domain?
How to book a hosting?
Example: Godaddy, Bigrock, Hostgator
5. Website Analysis
Understanding Internet
Difference between Web and Internet
Website understanding
Domain names and extensions
What is webserver and web hosting?
Different Types of website
Website wireframe and architecture
Basics of developing and designing a website
Usability & user experience of a website
Why to say yes to responsive website
6. Keyword research
Introduction to Keyword research
How and why to choose right keywords
Different types of keywords
How to do Keyword analysis
Keywords density analysis
Tools for keyword research
What is keyword proximity?
What is keyword prominence?
What is keyword frequency in SEO?
What is keyword streaming?
Localized keywords research
7. SEO On Page Activities
Introduction to On page optimization
What is Title, Description and Keywords tags
Difference between primary, secondary and tertiary tiles
Length of titles, meta description and Snippets
H1 to H6 Tags and their importance
Important keywords in title, meta descriptions and content
When and where keywords can be placed
Difference between Internal links and External links
Anchor Text
Image tag optimization
Content Optimization
SEO friendly content
URL Structure / Optimization
Website structure & navigation menu optimization
Robots.txt
Canonical Tag
404 Implementation
Difference between HTTP / HTTPS
Different types of Sitemaps and their importance
Google SEO guidelines
Broken link analysis
Website architecture
On page Analysis
301 & 302 Redirection
8. SEO Concepts
Introduction to search engine optimization
Keyword Density
What is Bounce Rate?
Keyword Research, Keyword Analysis
Sandbox Effect
Google Penalty
What is Black hat seo?
What is White hat seo?
Good and Bad SEO Techniques
What is Google PageRank
What is Domain Authority?
What is Page Authority?
What is Inbound Links?
What is Outbound Links?
What is Link Building?
What is Link Farming?
9. Things Not To Do In SEO
Black Hat SEO
Try to avoid Grey Hat SEO
Exact-match Anchor text
Keyword Stuffing
Spam comments
Duplicate content and cloaking
Unnatural links
Domain and Keyword Cloaking
Intrusive Interstitial Ads
3rd party “Paid” links
Article spinners
Automated link building
Doorway Page, bots, spam, Link Baiting
Link and article directories
Duplicate Content and Cloaking
Paid / spam blogging
10. SEO Off Page Activities
Search engines submissions
Directory Submission
Blog Submission
Blog Posting & Commenting
Article Submission
Social Book-marking
Free Classifieds
Press Releases Submission
Image Submission
Documentation Sharing
Forum Posting
Video Sharing
11. Google Webmaster Tool
In this module of digital marketing we will teach you Google webmaster tool so that you would get aware how Google webmaster tool helps us to maintain our website in technical aspects and make us able to follow Google’s guidelines, moreover we will get all insights and can figure out SEO point of view like internal & external link, sitemap update, robots.txt file creation and submission etc.
Setup Google webmaster Tool
Link Google webmaster tool with Website
Creating Dashboard of Google webmaster Tool
Understanding Search Appearance
Structured Data
Rich Cards
Data Highlighter
HTML Improvements
Accelerated Mobile Pages
Search Traffic
Search Analytics
Links to your Site
Internal Links
Manual Actions
International Targeting
Mobile Usability
Google Index
Index Status
Blocked Resources
Remove URLs
Crawl
Crawl Errors
Crawl Stats
Robots.txt Tester
Sitemaps
URL Parameters

12. Google Analytics
In this module of Digital marketing, one will understand how Google analytics tool works? How to create dashboard? How to link our website with Google analytics tool? How to track our website traffic through Google analytics tool? Similarly, many more things avail to learn during the session, As we at Victorious Digital provide hands on practical exposure to get experience and depth knowledge in the field of Internet marketing, we promise you to give deep and practical knowledge in Google analytics tool as well.
What is Analytics?
Importance of Analytics for Business
Introduction to Google Analytics
Installing Analytics code in site
Analytics account structure
Setup Google Analytics Account
Settings in Analytics
Understanding Bounce Rate?
What is mean by Real Time in Analytics?
What is Audience? How to check the statistics?
Sessions
Users
Page views
Page/ session
Session Duration
Bounce Rate
New sessions
What are Demographics in Google Analytics Account?
What is Language in Google Analytics Account?
What is System and Mobile in Google analytics in Account?
How to check user flow in Google Analytics?
What is ACQUISITION in Google Analytics?
How do you measure ACQUISITION?
Search Console at a Glance in Analytics tool
Understanding Goals and Conversions
How to setup Goals?
Different types of goals
How to setup funnels in Goals
Importance of funnels
13. SEO Tools
SEO site checkup tool
Alexa Rank
Woorank
Broken link checker
XML sitemap generator tool
Whois.com
Website speed checker tool
NP website analysis tool
Competitor analysis tool
Mobile responsiveness checker tool
Google adword keyword planner
Back link checker tool
14. SMO Part 1
What is social media optimization?
Reason of using social media?
Benefits of social media optimization
Various social media platforms
Impact of using social media
15. SMO Part 2
Google Plus Promotion
What is Google plus
Benefits of Google plus account
Profile creation of Google plus
Customization of profile
Community creation & posting
Posting on Google plus profile
Increasing reaches & followers
16. Social Media Marketing
Facebook advertising
Types of advertising
Facebook fan page promotion
Boost post
Awareness
Consideration
Conversion
Traffic on website
17. Social Media Automation
What is social media automation?
Why social media automation?
Buffer
Hoot-suit
Social media account setup with tools
Post creation & Promotion
Performance analysis
18. Local SEO
What is Local SEO
Importance of Local SEO
Submission to Google My Business
Completing the Profile
Local SEO Ranking Signals
Local SEO Negative Signals
Citations and Local
Submissions
19. Google Ads
What is Ads?
What is the network in advertising?
How to create a campaign
What are bids, ad groups, and campaigns?
How to schedule an ad
What are ad formats?
A complete walkthrough with the dashboard
Demographics
Cost per click cost per mille
Cost per acquisition
Conversion optimizer
Ad delivery
Demographic bidding
Social settings
Keyword Types (Broad, Phrase, Exact and Negative)
Ads Keyword Tool
Text Ad Format
Quality Score and Its Importance
20. Online Display Ad
What is Display Advertising?
How Display Ads Works
Benefits of Display Advertising
Display Advertising
Banners ads
Display Keywords
Topics
Placement
Demographics
Interest and Remarketing
Display Network Filtrations
Display Exclusions
Display Options
Below the Fold?
How to Measure Display Advertising?
21. Video Ads
Why video marketing?
Create campaign for video promotion
Targeting Locations
Bid Strategies
Group Creation
Ads Options
Ad Formats
Analysis Results

22. Mobile Promotion
Basics of Mobile Marketing
Understanding Mobile Devices
Impact of Mobile Marketing in Social Media
Mobile Marketing Analytics
Mobile Apps Engagement
Growth in Mobile Industry
Promoting Site in Mobile Apps
Benefits of Mobile Marketing
Targeting Options in Mobile Apps
Mobile Marketing Goals
Mobile Ad Formats
Reporting in Mobile Ads
23. Lead Generation for Business
Learning Digital marketing or Internet marketing is promoting website and generate lots and lots of leads and convert our dreams into reality. Henceforth, with the help of this module ‘Lead Generation for Business’
Lead generation for business
Importance of lead generation
Understanding landing page url
Difference between landing page & website
A/B Testing
Lead generation through Facebook
Lead generation through Google Ads
Lead generation through bulk mails
Lead generation through SMS
24. Content Marketing
Introduction to Content Marketing
What Is Content Marketing
Objective Of Content Marketing
Content Marketing 7 Step Strategy Building Process
18 Types Of Content With Examples
How To Write Great Compelling Content?
Keyword Research For Content Ideas
Optimizing Content For Search Engines
What is Authority Blog?
How To Market Your Content?
25. Email Marketing
Email Marketing Fundamentals
How Email Works
Bulk Email Overview
Bulk Emails Challenges
Introduction To Email Marketing Software
How To Create Email Campaigns?
Email Analytics
How To Set Up Lists?
How To Write Effective Emails?
How To Improve ROI With A/B Testing?
Legal Constraints On Emails
26. Affiliate Marketing
Affiliate marketing overview
Apply for affiliate marketing
Dashboard creation for affiliate marketing
Process of affiliate marketing
Branding & promotion through affiliate marketing
Top affiliate marketing networks
Affiliate marketing payment methods
Reports & ROI
27. Online Reputation Management
What is ORM?
Importance of ORM
How to build online reputation?
Importance of ORM in SEO
Importance of ORM in SMO
Review monitor sites & blogs
Tools for ORM
28. Growth Hacking
Growth hacking is a process of rapid experimentation across marketing funnel, product development, sales segments, and other areas of the business to identify the most efficient ways to grow a business.
Basics of Growth Hacking
Future of Growth Hacking
Role of Growth Hacker
Importance of Growth Hacker
29. Internet Marketing Strategies
Website analysis for business
SEO strategies
SMO strategies
SMM strategies
SEM / Google Adword/ PPC / Pay Per Click strategies
E-mail Marketing strategies
Lead generation for business
Local SEO Promotion
Other marketing activities for business promotion
Case study
30. Freelancing Projects
How to create freelancer account?
How to build your profile?
How to select projects?
How to set bid on projects?
How to communicative with client?
31. Digital Marketing interview Questions & Answers
After completing Digital Marketing Courses from our institute we will assist to prepare for interview questions and answers with PPT presentations, group discussion. Also we provide assistance to build attractive resume for our students to get best interview calls from the companies.

Digital Marketing Course Eligibility, Career, Job Sectors & Cities

Digital Marketing Eligibility

Sales & Marketing Professionals
Entrepreneurs
Students
Digital Marketers
Graduates from any discipline
Advertising & Professionals
Product & Brand Manager
Web Developer
Web Designer
Housewives
Job Seekers

Digital Marketing Opportunity

Campaign Manager
Internet Marketing Consultant
Internet Marketing Specialist
Online Marketing Manager
Online Marketing Executive
SEO Executives
Social Media Experts
Digital Marketing Manager
Digital Marketing Consultant
Digital Media Experts
SEO Guru

Job Sectors

Banking
Real Estate
IT Companies
E-Commerce
New Startups
Event Companies
Educations Sectors
Advertisement Companies
Film Industry
Telecom Sectors
Government Sectors

Job Availability

Mumbai
Delhi
Bengaluru
Chennai
Kolkata
Pune
Educations Sectors
Indore
Bhopal
Nagpur
Nasik
Goa

Learn 50+ AI & Digital Marketing Tools in Our Digital Marketing Courses in Shivaji Nagar

Learn ChatGPT, Google Ads, GA4, Meta Ads, Canva AI, WordPress, SEMrush, Ahrefs, and more with practical AI-powered digital marketing training. Build real-world skills and become industry-ready.