What Do Recruiters Look for in Digital Marketing Resumes?

If you are new & do not know how to make a strong resume for digital marketing, then this blog is for you. Read it carefully. 

I will share all the required steps that you can use in your resume and make it attractive. 

Recruiters received thousands of resumes for a position. How come you stand out among these resumes? Your resume must stand out and effectively showcase your skills, experience & achievements. If you understand what recruiters are looking into a resume before short-listing it, then there are chances to land an interview. Whether you are a fresher or an experienced person, understanding the recruitment process can help you to optimise your job application. 

In this article, we will understand the important elements recruiters focus on when receiving digital marketing resumes & how you can improve your resume to grab their attention. 

A Clear & Structured Format

Make it a self-explanatory and structured format, because recruiters spend only a few seconds to shortlist resumes. So a well-organised and easy-to-read format is crucial. 

Here are some tips to organise your resume format. 

• Choose a Professional font ( Ariel, Times New Roman )
• Use clear headings & Bullet Points
• Keep your resume one or two pages long
• Use a clean layout & consistent spacing 
• Sim[ple resume looks more professional than any other format 

Strong Summary & Objective Statement 

 This section is very important because recruiters read this one first and then go further. It should be a very concise overview of your skills, experience and clear goals.

 For Freshers 

If you are fresher, show your skills, certificates & enthusiasm in digital marketing. 

Example: A highly motivated digital marketing graduate with a Google ads & SEO certification. Passionate about social media and content marketing strategies to create brand awareness & engagement.

For Experienced Professional

If you are an experienced person then show your achievements and expertise.

Example: Results-driven digital marketing specialist with 6 years of experience in SEO, Google ads & social media marketing. Ability to drive traffic on the website, increase lead conversions, and improve brand visibility. 

Relevant Work Experience

It depends on your work experience. How do you want to show your experience in your resume? If you have relevant experience in the field of digital marketing then definitely recruiters will focus on your work experience but if you are a fresher then certifications and skills will be enough to attract them towards your resume. 

What to Include in Your Experience Section

• Job Title & Company Name 
• Employment Duration
• Key Responsibilities 
• Achievements & Metrics 

Digital Marketing Skills 

Recurites will check your digital marketing skills when they come on your resume, so it is essential to show them on your resume. 

• SEO – Search Engine Optimization – Keyword Research, On page & Off page activities.
• PPC Ads – Pay Per Click Advertising – Google ads, Facebook ads, Remarketing
• SMO – Social Media Optimization – Page Creation & Optimization, Content Calendar.
• SMM – Social Media Marketing – Running Ads & ROI
• Content Marketing – Content Research, Strategy Building, Blogging
• Email Marketing – Campaign Automation, A/B Testing
• Web Analytics – Google Analytics, Conversion Tracking 
• E -com – Online Marketing & Selling
• Soft Skills 

Soft skills are equally important in the Digital Marketing field. You just have to make sure that you have these skills. 

• Good Communication 
• Analytical Thinking
• Creative & Problem Solving 
• Time Management 
• Adaptability 
• Willing to Learn New Things 

Course & Certifications

Certifications increase your credibility among recruiters. It shows your commitment to learning. 

• Google Ads Certifications – By Google Skills Shop
• Google Analytics Certifications – By Google Analytics Academy
• Content Marketing Certification from HubSpot
• Facebook Blueprint Certification
• SEMRush SEO Certification 
• Hootsuite for Social Media Certification 

If you have completed “ Digital Marketing Courses in Pune “ mention it under certifications. 

Education Details

Add your highest educational qualifications, also add your institute name & year of completion.  

Example 

Bachelor of Business Administration ( BBA ) from Pune University – In Marketing

If you have done Master’s then mention it also into your resume 

Projects & Case Studies

If you have worked on live projects, freelancing or personal project work then add it into your resume. It can be an eye catching area of your resume. 

 Example 

Worked on a Social media project to gain followers and generated leads for business. 

Worked on an SEO project to get website rank on 1st page on Google and generated traffic for the same.

Internship Experience 

You should mention your digital marketing internship experience in your resume, because most of the companies use ATS filter to find the most suitable resume to meet their needs. 

Conclusion

Keep your resume concise, clear & results driven. It should add relevant keywords to pass the ATS filter. A well optimised resume should showcase your skills, experience to grab the attention of recruiters. 

Also Read – Digital Marketing vs. Traditional Marketing Which Career is Better?