Top Digital Marketing Job Roles & Their Responsibilities
Digital marketing is the most demanding and ever-evolving technique nowadays. Business owners are looking for digital marketing professionals who can handle their day-to-day online activities, and help them to reach a potential audience and generate profit out of it. If you are planning to become a digital marketer and want to make a career in this field then find out the job roles and responsibilities below.
Table of Contents
Digital Marketing Manager
Most crucial job in the digital marketing domain. The digital marketing manager handles all activities like SEO, SMO, SEM, Email Marketing, Planning, strategy building, execution, etc.
Here are the Key responsibilities of a Manager
- Develop SEO Strategies for businesses to rank higher in search engine
- Develop SMO strategies for branding on various social media platforms
- Google ads Strategies to generate leads and profit
- Develop Planning & Strategies for overall activities
- Allocate budget
- Generate Report & analysis for future events
SEO Specialist
SEO stands for “ Search Engine Optimization “ and its key responsibility is to rank higher in search engines free of cost.
Here is the SEO specialist’s Key Responsibility
- Keyword Research & Forecast
- On page activities
- Off-page activities
- Handle technical SEO
- Help in Website design
- Help in Content Writing
Social Media Manager
Social Media helps you to brand your product among the audience so the social media manager does the same thing.
Here are the Key Responsibilities of a Social Media Manager
- Social Media Account Handling
- Create a Social media calendar
- Running ads on various Social media platforms
- Connect with influencers
- Analyze social media accounts
- Monitor audience
Content Marketing Manager
70 % of digital marketing depends on content marketing because content is king in digital marketing & content marketing manager plays a vital role in digital marketing.
- Develop content marketing strategy as per company goals
- Create high-quality blogs, videos articles & infographic
- Write content for SEO
- Create Content for Social media post
- Helps in writing Google ad copy
- Analyze content
PPC Specialist ( Pay Per Click )
Pay Per Click is also known as Google ads & social media ads expert, they help you to generate leads for business from day 1.
Here are the key responsibilities of a PPC expert.
- Planning
- Execution of PPC
- Keyword Research
- Prepare ad Copy
- Optimise Landing page
- Monitor results
- Modify strategies as per requirements
Email Marketing Specialist
Email marketing manager helps us to maintain relations with our potential customers.
Here are the key responsibilities of an Email marketing manager
- Develop an Email marketing campaign
- Filter Data from Database
- Monitor Campaign
- Optimise campaign as per requirements
E-Commerce Manager
Ecom manager helps in online sales and optimises of digital stores of any business.
Here are the key responsibilities of a commerce Manager
- Develop E-commerce Strategies
- Product Listing on Various Famous Platforms like Amazon, Flipkart.
- Promotions and discount coupons
- Monitor sales performance
Web Analytic Specialist
Web analytics specialist helps us to analyse the website’s day-to-day activities and provide us insights into the website to improve overall performance related to digital marketing activities.
Here are the key responsibilities of a web analytic manager
- Track website traffic
- Check customers behaviour
- Identify trends and opportunities
- Optimise digital strategies
Affiliate Marketing Manager
- Develop Affiliate Program with Partners
- Recruit and manage affiliate partners
- Monitor Performance
- Negotiate Commissions
Conclusion
Digital marketing has huge potential for job seekers as it offers numerous options to be a part of it only you need to understand the digital marketing concept. By joining digital marketing courses you can become an expert in any of these fields and grab the opportunities.
Also Read – Online vs. Offline Digital Marketing Courses
