SEO Interview Questions For Freshers
1. What is SEO and introduce its types or method?
A. Search engine optimization or SEO is a process of keep changing the position of a web page or website in a search engine results by using keywords or phrases.
Two Types/Method of SEO are:
- On Page Optimization
- Off Page Optimization
2. What are the SEO tools do you use?
A. The SEO tools that I use are Google Analytic, keyword search, Alexa, Google Webmaster, Hootsuite, Woorank, Chkme, SEOprofiler etc.
3. What do you mean by Backlink?
A. An incoming hyperlink from one web page to another website. The incoming links to your website or webpage is referred as Backlink.
4. What are out bound Links?
A. The outbound links are our website links to other webpage or website. These are links that are going to direct you to another specific webpage or website altogether. Most, if not all, websites have outbound links. Two sides of a coin.
5. Can you tell me something about Googlebot?
A. To index a webpage Google uses the Googlebot software. Caching, Crawling and indexing of a webpage are done through Googlebot by collecting details from that webpage.
6. What is Cross linking and what are the function of Cross linking?
A. i. Cross linking is used to refer the process of linking one site to another site and provide a way to allow the accessing to it.
ii. It provides the users with reference sites that consists the content related to the search.
iii. It doesn’t need to be owned by the same person as it provides the methods that have been built on the Internet.
iv. It serves the purpose to display the page on the search engines using search engine optimization techniques and methods.
v. The site ranking is calculated on the basis of the relevance of the sites and then it is reflected on the search engine.
vi. It uses SEO tools that provide reciprocal links and inbound links that can be used as our SEO.
7. What is the main purpose of using keyword in SEO?
A. Keyword is a single word, and while a combination of those keywords makes phrases. These keywords or phrases are used by the search engines to populate the subjects over the internet. Search engine stores keywords in the database, and when search is done, it will come up with the best possible match.
8. What are Spiders, Robots and Crawlers and what are their functions?
A. Spiders, robot and crawler, they are all same and referred by different names. It is a software program that follows, or “Crawls” different links throughout the internet, and then grabs the content from the sites and adds to the search engine indexes.
9. What is keyword stemming?
A. The process of finding out the root word from the search query is referred as keywords stemming.
10. Name some SEO blogs that you frequently read?
A. Jimboykins, Search Engine Land, SEOSmarty, MOZ, Search Engine Journal
11. What do you mean by Cloaking?
A. Cloaking is a deceptive way of optimizing search. In this technique a different content will be searched by the search engine than what is presented or searched by the users.
12. How many types of Meta Tags are there in SEO and what are their characters limits?
A. There are two types Meta tags in SEO.
Description Meta tag with 160 characters limits
Keyword Meta tag with 200 characters limits
13. How many characters limits in Title tag?
A. We can add 60 characters in title tag.
14. What is Google Sandbox?
A. Google sandbox is an imaginary area where new websites and their search rating are put on hold until they prove worthy for ranking. In other words, it checks the standard of the website.
15. Tell me something about Black Hat SEO?
A. In order to get a high ranking in search engine result page, websites go for various methods and techniques which are characterized by two categories. One method that is acceptable by search engine guidelines is known as White Hat SEO, while the other method which is not acceptable by search engine guidelines is known as Black Hat SEO.
16. Name few Black Hat SEO techniques?
A. Link Farming, Hidden text,Gateway or Doorway pages, Cloaking, Keyword Stuffing
17. Can you differentiate between ‘nofollow’ and ‘dofollow’ link?
A. Nofollow links are not passed by search engines bot and therefore cannot be cached or indexed. Dofollow link is a kind of hyperlink and it passes through all search engines and it puts an impact over page rank.
18. What is the difference between PR (page rank) and SERP (Search engine result page)?
A. Page rank is calculated on the basis of quality inbound links from other website or webpages to our webpage or a website.
SERP (Search Engine Result page) is the placement of the website or web-pages which is returned by the search engine after a search query or attribute.
19. Why the Title Tag in website is valuable?
A. Title tags are very essential in SEO, as it tells about the contents on that web page. Through title tags only the search engine will tell the user, what is there in the page.
20. Can you mention the difference between SEO and SEM?
A. SEM (Search Engine Marketing), it is used for the promotion of website through Search Engine Result Page (SERP) , while to optimize the search result of your webpage or website SEO (Search Engine Optimization) is used.
21. What is the meaning of competitive analysis?
A. Competitive analysis does the comparison, between the website I am optimizing, and the website that is ranked highly in search results.
22. What is 301 redirect?
A. It is a method by which the user is redirected to new page url to old page url . It is a permanent redirect and it is also useful in directing link juice to new url from old url .