Rules For Writing Effective Ads
Table of Contents
RULE 1: CREATE A POWERFUL HEADLINE
There are 100s of advertisements available on internet which people look at and scroll up. Therefore to stand out in one of those hundreds, the only thing that would work is an eye catching headline. Headline has the power to grab audience’s attention. Headlines can be in many forms.
RULE 2: GET THE PROSPECT INTO PROMOTION
Grabbing your prospects attention can make wonders to your ad. This is an essential step for creating effective ad. Get your prospects attention so they will look inside or click the link for more information. Make an irresistible subject line. What you need to do here is make the readers curious about what’s inside. This can be done by creating teasers. Also make the content attractive so that the reader feels compelled to learn who it’s from and what it’s about.
RULE 3: KEEP IT SIMPLE AND DIRECT
Write specific and simple ads, keeping audience point of view in mind. Use simple words and phrases that are understandable to your audience. Specify the area in your ad. It can be reassuring for potential customers to see that you are a local business and this can give you an advantage. Mention the price of your product or service. If it’s competitively priced, then this will attract more people to click on your ad.
RULE 4: USE RIGHT KEYWORDS
Targeting the right keywords can help you reach the right type of audience. Use keywords based on search queries in your ad post, so that as people look in for search results, they can your ad there. Try using it in your headline too.
RULE 5: ADD ATTRACTIVE PICTURES
People are more fascinated with visual content. Only text ad can be boring. People do not like to read much, so to make the effective and interesting add a picture which will give a break to the content and also will draw audience’s attention. Adding something visual will help draw more attention and interest to your business. Add powerful graphics that illustrate and support your ad as your focal point. This will make your ad strong and cohesive, leaving a memorable idea in the mind of audience that can guide their behavior.
