Learn Practically, Implement Strategically – Best Way to Learn Digital Marketing

I am Atul R Sharma (Founder of Victorious Digital). I have more than 10 years of experience in field of digital marketing, my forte is to create strategy on digital marketing, love to do research to make things easier for my team to get maximum output by impalement it.

I worked in various sectors like Jewelry, education, real estate, restaurant as a digital marketer and breakthrough strategist & their results are fruitful.

I personally taught around 3000 students (live online & offline) so far, and I observed so many things to implement for better digital marketing learning to get best results, which all I will try put in this article.

Digital marketing is very easy to learn, we all are familiar with almost social media channels, like Facebook, Instagram, YouTube etc. We spend hours of time on these channels to chat with friends, find new things, learning, and if we are doing so, why don’t we start learning these flatforms & start earing some amount out of it.

But how?

This would be the biggest question into your mind, because there are so many institutes & influencers are providing “Digital Marketing Courses “with their different and unique way of teaching, according to their knowledge and experience, and I really respect them.

My way of teaching is bit different from them, I focused on Strategy building rather than only learning.

I focused in Practical implementation rather than theoretical knowledge.

This would be the actual way to learn Digital Marketing Effectively.

If you wish to learn digital marketing in this way then this article for you only.

Let me ask one question to you

Why Do you want to learn Digital Marketing?

And this same question I ask to my students when they come for Digital marketing Course Free Demo and they answered me like, they want to become a digital marketer, some of them are looking for Job point of view, some of them wants to earn money out of it, some of them wants to implement it into their businesses.

You must be looking for the same purpose (Comment me if you are looking for different point of view)

Further, that is my responsibility to teach them digital marketing in such way so that they can get their desire results easily.

Here I am giving you a complete Digital Marketing Road Map to Learn Digital Marketing Effectively

The complete Guide for your business development, Career growth.

If you are the one who spend plenty of time on social media & gathering information from Google, then relax.

There is plenty you can do in the realms of digital marketing without having technical knowledge, but when it comes to learn digital marketing easily, that’s when a little techno savvy attitude can go a long way. Every part of your digital marketing is great opportunity to learn something new, so it’s all about starting small, testing, learning and growing over a time.

In this guide, I am going to take you through easy learning ways to get started, from making a most fruitful planning & practical implementation of all latest digital marketing techniques like, online Google ads, Facebook to your own website planning, I will give steps that you need to feel confident & investing in the way that’s right for you and the growth of your professional career or your business with digital marketing.

Digital marketing is vast subject, there are so many techniques to learn and implement like, SEO, SMO, SEM, Email marketing etc. (later we will discuss on it), but before we go deep into these techniques, we need to understand the basis of Marketing, consumer buyingbehavior, we need to understand that how digital marketing works? How we can nurture our prospect into a client by using digital marketing? How can we encourage our customers to buy our product without any hustle? what is the funnel of digital marketing and how it works

Mainly We need to understand that how digital marketing works then only we can become good digital marketer and then only we can get maximum output by digital marketing & implementing it.

What’s Inside in Digital Marketing?

Let’s begin with big ideas and clarify few definitions

Digital Marketing

Digital marketing is a promotional activity of any business, services, product through internet media.

It is also known as umbrella marketing for all you online marketing efforts. To connect with your potential customer, leverage your digital channels with your business such as google ads, social media platforms & email, connect your website with right audience, overall purpose to fulfill your ultimate goal.

Inbound Marketing

Inbound marketing is using to get your customers to you only, rather than your marketing efforts to fight for their attention. As we all know that sharing is caring, creating and sharing your content with your audience. By creating content specially design to appeal your dream customers, inbound marketing is to attract qualified prospects for your business and keep coming back for more.

Content Marketing

Content is the king in Digital marketing & it will remain for life time.

This is the marketing program to creating, publish & distribute content to find your potential audience. The goal for which to attract new customers & keep them engage with your business, product & covert them into an ultimate buyer.

Buyers Journey

This the process which you need to understand carefully. Whether it is Traditional marketing or digital marketing, this process being followed by every marketing or advertisement company to convert their prospects into a string customer.

Generally, we do not take action on anything immediately, until we get strong reference from our well known connects. We keep that thing in the cart or keep it in our mind for long analysis & keep continue with our search then we start comparison.

For example: – Just assume that you wish to learn digital marketing courses in Pune and start Googling it, find out some institutes name start collecting information by using phone calls or visiting the institute by yourself, and start comparing until find out the best one. This is how we do research with each and every product.

It is a general human tendency to keep watching things, evaluate& take decisions.

In this similar way digital marketing works

We need to create a buyer’s journey to take them action towards your business

But how?

Here it is a Customer Journey, that is known as Digital Marketing Funnel or Buyers Journey.

There are 5 stages in Buyers Journey

Awareness – That Means, you would do advertisement of your product, service or business to your target audience and make them aware about it.

Consideration: – After your advertisement, people would start considering your product or services.

Action – this is the stage when people would start taking decision towards your business.

Advocacy – After taking decision or using your product, people would start giving review about your business.

Reference: – finally, you would start getting reference from your customers if they are really liking your product, service or business.

Note: – You have to ask your “Digital Marketing Training Institute” before taking admission, that, are they going to teach in this way?

Because learning Digital marketing is very easy but creating strategy and observation is bit critical, and this is what we need to understand properly.

Next big thing in digital marketing is that is steps to create digital marketing strategy

Strategy means: – we need to understand that why we are doing something before you do it? So, creating your digital marketing strategy is as simple as starting why you want to do it, understanding, what you want to do, how you want to do, what your aspect to happen, and when and how you will measure your success.

First, you have to ask this question to yourself and then ask this question to your institution which you are going to join to learn digital marketing course, are they going teach digital marketing strategy? and what they are?

5 steps to Create Digital Marketing Strategy

1. 1. Set a Measurable Goal
   2. Know Your Audience
   3. Know Your Brand
   4. Watch your competition
   5. Get Ready to Measure

Set a Measurable Goal: – the most important thing which you have to do is to make your goal. It has to be SMART & Measurable.

Goal setting is applicable for day-to-day life whether it is personal life or professional life, without a goal we are not moving anywhere, only walking on treadmill.

Taking it further, having a brilliant idea to generate traffic on web, build brand awareness or grow your customers base is just a beginning, it is important to know that how you would track your progress.

Let’s understand this with an example

Atul wants to become an influencer and he just created all social media channels like Facebook, Instagram, YouTube etc.

Now what should be next step to him?

He needs to make a goal to grow on all social media channels

For Facebook – with in 3 months, there should be 1000 followers

For Instagram – with in 3 months, there should be 1000 followers

For You tube – with in 3 months, there should be 1000 subscribers

And according to these set of goals he would start creating content and start distributing on theses all platforms.

This is how we need work upon goals, and if an institute is teaching in this way to their students, then that is a good digital marketing training institute. Because all digital marketing content is available on YouTube as well, but the way of teaching and understanding of students as well as market requirements will not be available on YouTube.

Know Your Audience: –

If you wish to become a great (not only good) digital marketer then you need to understand your audience, you need to know your audience. What problems they are facing and kind of solution you are going to provide them.

You should understand whom you would target

Are they being

Male, female

What are the age criteria of your customers?

What is exact location you going to target to increase your sale?

What is the exact persona of your customers?

What is their income of source?

How much they earn?  ETC

Know Your Brand: –  

Depending upon your brand, how and why customers choose you over your coopetitors.

You can take it as your company’s personality & its should clearly defined that why you stand for? What is strongest point & how does that translate into your presence.

What problems do you solve? for your customers point of view, what challenges you are solving for them?

What will you always do for your customers?

How does it fit together?

Can you make shorter?

Always think like a customer’s then only you will get the idea that what your customers are looking into you before buying from.

Watch your competitors

Who is the best business owner or an entrepreneur?

Those who setting up radar on their competitors

Means if you wish to become successful into your respective business then you need watch your competitors.

How they are working?

Whom & how they are targeting?

How their website?

How often they posting on social media

Where their website in performing on Google?

What keywords they are targeting?

What product they are providing & how better you can provide to your customers?

Your competitors are not just those who offer same product or services like you are offering, you can think of your competitors in 3 ways.

Direct Competitors

Indirect Competitors

Comparators

Study about theses competitors during your digital marketing training at your institute and ask them how they are differing to each other’s and what role they play into digital marketing.

Get Ready to Measure

Before stat and after completion of your digital marketing tasks, you have to measure where you were and where you are now?

If you are getting desired results then only you are on right path, if you are not achieving your set goals then you need to change your strategy.

This how you need to learn digital marketing and simultaneously you have to start implementing during your learning only.

How to Learn Digital Marketing Practically?

Above is the basic of digital marketing which you have to learn or we can say the concept which need to clear before moving ahead towards your digital journey, because without clearing your base you cannot go to the advance level, and these all will be repetitive task into each and every technique of digital marketing like, Seo, Smo, Sem, Email marketing, content marketing etc.

Now let me talk about practical learning of digital marketing.

For practical learning, all you need a domain & hosting to build a website, because without website, there is no digital marketing.

All things like seo, smo, sem email marketing would be implementing with website only.

In another words our website is our representative.

Customers will redirect on to your website after coming on to your social media platforms, when they will search with particular keyword on google then your website presence should be there only.

When you will send a mail to your customers then your website link be attached into your mail.

So, if conclude into a line that, without website there is no digital marketing.

Digital Marketing Techniques you should learn

Here are digital marketing techniques that you should learn

1. SEO – Search Engine Optimization
2. SEO – On page Audit
3. User Experience
4. Paid Search Ads
5. Display Advertisement
6. Sponsored Social Posts
7. Email Marketing
8. Native Advertisement
9. Customer Advocacy Marketing
10. Blogging
11. Keywords
12. Keyword Research

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Conclusion

If you are thinking to learn in this way & and want to gain maximum output from digital marketing training then Join Our Digital Marketing Certification Training Program with 100% Placement support for Job seekers and get support to get your business online.