Important Terms Of SEO
1. What is Algorithm ?
A. Algorithm is a set of rules, or a unique formula, that the search engine uses to determine the significance of a web page and each search engine has its own set of rules.
Ex. Page Rank Algorithm .
2. What is Keyword Density ?
A. Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.
Formula:-
No.of keywords on page/total no.of words * 100
3. What is Anchor text?
A. Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you’re linking to, rather than generic text.
4. What is Canonical Tag ?
A. Canonical URL allows you to tell search engines that certain similar URLs are actually one and the same.
OR
A canonical tag specifies the source URL (or original content page) of a given page to a search engine such as Google. Canonical tags are used to declare a single page as its own source or for duplicate pages to reference their source / originating page.
5. What is Spider ?
A. A Search spider is program that search engine uses to seek out information on weeb in an automated manner.
Spider also known as BOT,ROBOT or CRAWLER.
Ex. Google Bot.
6. What is Crawling ?
A. Crawling is the process in which the crawler,bot or spider which finds the documents on world wide web.
7. What is indexing ?
A. Indexing is the process of recording information for easy and quick retrieval upon search query.
Ex. while an index of 10,000 documents can be queried within milliseconds,a sequential scan of every word in
10,000 large documents could take hours.
8. What is Keyword Stuffing ?
A. A SEO technique used by Web designers to overload keywords onto a Web page so that search engines will read the page as being relevant in a Web search.
9. What is landing page ?
A. Landing page is page on which user lands on when they click on link in Search in engine result page.
10. What is Page Rank ?
=> PageRank is an algorithm used by Google Search to rank websites in their search engine results.
11. What is Domain ?
A. Domain Is unique name that identifies a website.
12. What is Hosting ?
A. Web hosting is service providing space on internet for websites.
Ex. Godaddy.com, Net4.in, Doteasy.com
13. What is image alt text ?
A. It helps search engines understand what an image is about. Alternate text is also very helpful in case images on a page cannot be found.
Ex.
14. What is Bounce Rate ?
A. Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).
formula:-
[total bounces /total entrances ] *100
15. What is Robot.txt ?
A. The robots exclusion protocol (REP), or robots.txt is a text file webmasters create to instruct robots (typically search engine robots) how to crawl and index pages on their website.
16. What is dofollow ?
A. Dofollow links allow google (all search engines) to follow them and reach our website. Giving us link juice and a backlink. If a webmaster is linking back to you with this link both Search Engine and Humans will be able to follow you.
Ex. Google
17. What is nofollow ?
A. Nofollow links attributes do not allow search engine bots to follow link.That means if the website owner is linking back to you with nofollow attributes, it does not pass on link juice.
Ex. Google