Importance of Graphic Design in Digital Marketing
Are you looking to make your career in the field of digital marketing ? or you are the one who wishes to make your business presence online with the help of digital marketing? And trying to figure out which all modules should you learn in digital marketing or implement in your business? But not getting a proper answer to all your questions.
Also, I’m in the state of a dilemma whether Graphic design is also a part of digital marketing or not, should I learn graphic design along with all the modules of digital marketing? Then you are onto the right blog, this blog is for you. Read it carefully.
Hello reader my name is Atul R Sharma and I am the owner & Founder of Victorious Digital. I have more than 10 years of experience in the field of digital marketing. I run a digital marketing training institute in Pune. Stimulatingly, I work on various digital marketing projects as a freelancer & consultant.
In this blog I will share how graphic design can help you to become a good digital marketer and help you earn better than others.
First let me share a core modules list to understand it easily.
- Content marketing
- Website Creation
- SMO – Social Media Optimization
- SMM – Social Media Marketing
- SEM – Search Engine Marketing
- Email marketing
- Google ads
Above are the major modules of digital marketing to learn.
And if you go deep into these modules, you will find out that everywhere whether it is Facebook promotion or Instagram promotion, SEO promotion or SEM promotion, without graphic, you cannot get quality results, as graphic design is part of content marketing, and content is the king in digital marketing.
But how content is the king in digital marketing ?
Let’s understand the types of content marketing first
- Image
- Text
- Video
- Infographics
- Blog
- Memes
- Case study
- Website content
These all are part of content marketing.
And if you go deep into them, then you will find out that these all are designed and developed with the help of graphics.
Graphic helps to build Your Website
Yes, it is true, Graphic helps to build your website. But How?
Let us understand it with an example.
I had a dream to teach digital marketing courses in Pune. but it was not possible without a website, because I needed my business presence on the Internet, and without a website, it could not be possible. So I hired a developer and asked her to design the structure of a website as per my requirements, and the developer did the same. He built the basic structure of my website and it looked like only a structure with different sizes of boxes and text pages.
It looked the same as we looked at an under-construction building, without paint and texture.
With this website, I was not able to make my presence online that too for digital marketing training., as it had a lot of competition in the market.
Then I hired a graphic designer temporarily as I was on to low budget, and asked him to create the design for a website, and designed
- Logo for my Website
- Hero Image ( Banner )
- Small Icons for Certification & placement support
- Students Testimonial Images
- Course Content Icons
- Certificate images
- Classroom pictures
- Youtube Thumbnails
- Many More
And then my website started looking like a professional business website.
Now you can see every page of Victorious Digital full of graphics and colors, and I keep on changing them as per the market demands.
Also Read – Importance of Content Marketing in Digital Marketing
Graphic Helps to Build Your Social Presence
Graphic plays a vital role in establishing your presence on social media. Whether it is an Instagram account, Facebook, Linkedin or any other social media platform. Graphics engage more audience than text content alone.
Here’s some reasons how graphic helps in Social media
- Grab Attention Quickly
- Conveys Information more Effectively
- Build Brand Identity
- Boosts Engagement
- Enhance Professionalism
- Increase Conversion rate
- Support Consistent Posting
Grab Attention Quickly – Graphic design helps to attract the attention of the audience. There are so many accounts and competitors on social media and they are constantly posting on it to make their presence online, and so we need to keep posting on social media to attract the audience. Graphic design can help you for the same.
Conveys Information more Effectively – Graphic design helps to convey your message effectively to your audience. There are so many types like, infographics, images, brochures where you can draw your information in the form of graphics. It is very easy to understand.
Build Brand Identity – Graphic helps you to build your brand identity. Consistent use of color, font & design style in your graphic helps you to establish your brand identity. This creates a different look of your brand and it is easily recognizable.
Boosts Engagement – Graphic helps you to boost your engagement. Generally people love to see images and color around social media and Google. They found it more convenient than reading a long text. Posts that include high quality images or design tend to get more likes, comments and shares.
Enhance Professionalism – when you use a proper set of graphics into your business, then it will give you a professional look to your brand. People start recognizing you as a brand. Poorly designed visuals will give an opposite effect. Or it may harm your business image.
Increase Conversion Rate – Graphic can increase your conversion rate. Whether it is through eye catching calls to action buttons, images, promotional banners, product images, encourage users to take action.
Support Consistent Posting – Graphic helps you to consistently post to keep your audience up to date & helps you to retain your valuable customers.
Conclusion
Incorporating graphics into your digital marketing strategy is essential to build your digital presence among the audience. Whether you want to build a website or make a strong presence of social media, visually appealing content will always play a vital role in your success on digital platforms.