Impact of Local SEO on Businesses
If you are a business owner and wish to make an online presence of your business in the local area then this blog is for you. In today’s digital world, making an online presence means opening the door for more customers and profit. Also if you try to make a presence on the local market with the help of Local SEO (Search Engine Optimization will give the best output. Whether you are a small business owner, local retailer or a service based business owner, local seo can help you out reach potential local customers and can help you to increase your sales.
In this article we will understand how local seo can impact your business and how it is essential for growth.
Table of Contents
What is Local SEO ?
Local seo is the sub module of SEO which comes under the digital marketing techniques that helps you get your rank higher in local search, when people search related to your product or services or nearby your business. It is also known as Google My Profile.
Benefits of Local SEO for Businesses
Increase Online visibility
Local SEO helps your business to appear on Local search or Google My Profile listing. For example – when customers search “ Digital Marketing Course near me “ or “search for a coffee shop near me” then optimized businesses have a higher chance to come on top results in Google.
Drives More Local Traffic
Most people prefer to buy products from local or nearby areas, with the help of local seo, you can attract local customers who are looking for products or services related to your business. Local seo can increase foot falls to your store or drive traffic on your website, which can be helpful to generate revenue at free of cost.
Boosts Credibility and Trust
If your business comes on Google local search then it can increase trust among the local audience. Positive reviews on your Google My Profile can create a positive impact on them and influence them to buy your product or services. Local Seo helps you to get noticed.
Higher Conversion Rates
Local SEO can help you to increase higher conversion rates. According to the research 76% of people who search for something nearby or search from their smartphone visit a business within a day. This makes local seo a powerful tool to convert potential customers to actual buyers.
Cost Effective Marketing Strategy
As we all know that traditional marketing like billboards, TV, Bus, Auto, Radio ads are very much expensive if we compare them with digital marketing tools and techniques, especially local seo. Hence creating and optimizing your Google My Profile can help you get a huge impact on your business and it can reduce your additional cost which you can use on other digital marketing paid techniques.
Helps in Beating Competition
If your business have local seo presence and your competitor does not have it, that means there are possibilities to generate huge revenue from the market, that is to without investing a single penny on advertisement. Mind it, if you’re into the business and you don’t have a local seo presence means missing out on valuable business.
Improve Mobile Search Presence
Mobile phone use is increasing, people search for local businesses on the go. With the help of local Seo we can reach them. Helping you capture customers at the moment.
Also Read – Local SEO Strategies to Grow Your Business
How to Improve your Local SEO ?
Optimize Your Google My Profile
- Verify your GMB listing
- Add Business Details
- Upload Photos and Videos
- Get Customers Reviews
- Update time and hours
Use Local Keywords
- Include City and Neighborhood name in your keywords ( ex- Digital Marketing Courses in Pune )
- Optimize meta description and title with local seo
Get Customers Reviews
Ask your regular customers to give a positive review on your Google My Profile Listing, it can create a positive impact on potential buyers.
Create Localized Content
Try to write blogs, case study, videos and link them with your local listing and also publish customers’ success stories.
Conclusion
Local Seo can be a game changer for your business. Keep updated with Google My Profile to attract local customers. It enhances local visibility, trust among the audience. If you haven’t yet invested in local seo, now is the time to start using Google My Profile.
