How to Set up Social Media Accounts for a Business?
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How to Set up Social Media Accounts for a Business – Step-by-Step Guide
According to the research, a person spends 3 to 4 hours on social media platforms like Facebook, Instagram, and YouTube. In today’s world, social media is the most powerful platform to increase brand awareness, engagement, and sales. If you are a business owner or small business owner, if you do not have an online presence on these platforms that means you are losing a potential customer base. By setting up the right social media accounts, you can reach out to them free of cost or by running with ads.
In this blog, we will understand how to create a social media account and which social media account is suitable for your business.
Step 1: Select the Right Social Media Platform
If you are a business owner and want to make a presence on social media then you have to choose social media platforms as per your business requirements, because all social media platforms are meant for all businesses.
Let’s have a look at the best Social media Platforms for Businesses
- Facebook – Facebook is best for community building and running ads
- Instagram – It is good for video content & showcase your product listing
- YouTube – Creating and uploading videos making tutorials etc.
- LinkedIn – Build a Professional Network
- Twitter ( Now X ) – Good for news & networking
- Pinterest – Perfect for lifestyle & fashion
You can select from these platforms based on your understanding of your business.
Step 2: Create a Business Email
Be a professional and create a professional business email address. It will create a good impact on the audience.
How to Create a Business Email?
- You can choose from Google Workshop, Zoho or Outlook
- Book a Domain Name like ( https://victoriousdigital.in/ )
- Set up a Custome email like ( [email protected] )
Now you can use this mail to register your social media accounts
Step 3: Sign up & Create a Business Profile on Social Media Platforms
Always remember to not include your personal and professional profile in business promotions. Always use a separate business profile for promotions.
- Go to the official page of a platform ( e.g. www.facebook.com )
- Click on to sign up or create an account
- Choose a business account ( if applicable )
- Enter business name, email address & password
- Follow the verification process
Note – use the same username & password for all platforms.
Step 4: Optimise Your Business Profile
Here are the elements to use for your profile optimisation
- Use Profile Logo or Picture
- Upload Banner Image along with Logo
- Fill up the BIO/ About Section
- Add Website link
- Username and handle
- Use keywords in your Bio
Step 5: Enable Business Features
Since people started spending time on social media platforms, these platforms are providing business-specific tools to help you grow.
- Facebook & Instagram provide a business suite to handle daily basis activities.
- Twitter ( X ) is providing analytics tools.
- LinkedIn is providing a company page to grow in a professional network.
- Youtube brand account for customize & monetise channe
Step 6: Customise your Branding
To manage your branding
- Use the same logo & cover page on every social media platform
- Prepare a social media calendar and start posting on a daily basic
- Use Canva to prepare social media graphics
Step 7: Create Quality Content
Create quality, valuable and engaging content.
- Create Text Content along with Images and videos
- Use proper # tag to reach the audience
- Follow the trend
- Create infographics
- Share blog links on your social media account
- Share customers testimonials
- Share reviews
Step 8: Invite Followers & Promote your page
- Invite your friends to follow your professional social media accounts
- Share your social media links on your website
- Cross promotions are very important
- Give coupons and discounts on your social media handle
Step 9: Engage with Your Audience
- Reply to message and comment properly
- Ask questions
- Share reviews and testimonials
- Collaborate with influencers
Conclusion
Using social media accounts is very crucial for every business those who wish to make an online presence. By following these steps you can reach your audience and connect with them. Also, you can join digital marketing courses to learn social media strategies properly.
Also Read – How to Set up Canva Dashboard – A Step-by-Step Guide
