How to Create a Google My Profile | Step-by-Step Guide
Google My Profile is the most crucial part of digital marketing. If you are thinking of making a presence online and not considering Google My Profile that means, there are chances to lose a huge amount of quality customers for your business. Google My Profile is not only important but also a mandatory part of digital marketing, which you have to learn & implement immediately from your business point of view.
Table of Contents
What is Google My Profile?
Google My Profile is a free Google tool for every business that wishes to make a presence online in the local area. With the help of Google My Profile, your business can appear in local MAP along with entire business information like Photographs, Keywords, Business Information, Location address and other information.
For Example – I have an institute called Victorious Digital & where we teach Digital Marketing Courses, along with a 100% practical training approach & placement assistance. For that, I have created a Google My Profile page, from where local customers can collect my all information & directly come to my institute with the help of Google Maps.
Why Do You Need to Google My Profile?
- Enhance Local SEO – Google My Profile Helps you to increase your business ranking in Local SEO, which means your business can show in search engines when someone searches related to your business, for example – in the case of my institute, just assume that you are in Pune & wish to learn digital marketing & searching “Digital Marketing Classes near me” then there are chances to show my business profile to you without paying anything to anyone, similarly your business can come up.
- Boost Visibility – Google My Profile can help you boost your business visibility among customers because nowadays everyone checks business ratings and reviews before making any decision.
- Improve Customers – Footfalls of customers can be increased on your doorsteps with the help of Google My Profile.
- Increase Credibility – if your visibility is increasing that means credibility is automatically increasing, so stay focused on improving your visibility and branding.
Prerequisites Before Creating Your Business Profile?
Before you create a Google My Profile, ensure some prerequisites
- A Gmail Account on your Business Name
- A Professional Email Address
- Business Name & Contact Details
- Business Website & Social Media Accounts
Steps to Creating a Google My Profile Account
It is very easy to create a Google My Profile Account
- Sign in to Google – Go to Google My Profile and sign in with your Gmail account.
- Enter Your Business Information – Enter your complete business information along with your address.
- Verify Your profile – Google may require you to verify your account via, Phone, e
- Add Images – Upload your pictures, logos and videos
- Optimise Your Profile – Add relevant keywords, and description to your account.
Optimise Your Google My Profile
- Ask Customers to write reviews on your profile
- Add high-quality keywords
- Update your contact information
- Add Relevant keywords to your account
- Write a description of your business
Common Mistakes to Avoid
- Do not provide incorrect information to customers
- Do not ignore customers reviews
- Do not use low quality images
- Complete your verification on time
Google My Profile for Local SEO
- Enhance Ranking in Search Engine
- Increase Your Customers Engagement
- Drive Traffic to your doorstep
Handle Reviews & Ratings
- Encourage Customers to Write Reviews on your Profile
- Give Response to all reviews
- Handle Negative Reviews Gracefully
