Digital Marketing vs. Traditional Marketing Which Career is Better?

As we all know, without Marketing there is no business. It has always been a crucial part of business growth, but the scenario is changing day by day.  Digital marketing is coming into the picture, while traditional marketing methods like TV, newspapers, radio, etc, are still used for promotional activities. Suppose you are thinking about promoting your business but are confused about which marketing strategies can be better for you or you have a plan to make a career in marketing but are not able to decide which career option either Traditional Marketing or Digital Marketing can be good for you. In that case, you are on the right page. 

In this article we will understand Traditional Marketing vs. Digital Marketing Concept, by the end of this article you will understand which one is a better option for you. 

Understand Traditional Marketing 

Traditional marketing is a part of marketing. All businesses have been doing it for 3 decades. It is better known for its offline advertising method and here is the list of various ways to promote business with traditional marketing.

• Face to Face Marketing 
• Auto Rickshaw Marketing
• Bus Advertisement 
• News Paper 
• Billboards 
• Radio
• Mails 
• Cold Calling 

Understand Digital Marketing

Digital marketing is a promotional activity of any business or service through Internet media. Here is the list of key techniques of digital marketing.

• SEO – Stands for Search Engine Optimization 
• SMO – Stands for Social Media Optimization
• SMM – Stands for Social Media Marketing
• SEM – Search Engine Marketing
• Email Marketing 
• Content Marketing 

Digital Marketing is a more targeted and cost-effective technique, compared to traditional marketing. There are so many tools to measure your work on digital marketing platforms.

Why Digital Marketing is Growing?

Nowadays, digital marketing techniques are growing, whether it is SEO or SMO. All the techniques have different key roles in business promotions. Here, we have some strong reasons to opt for digital marketing over traditional marketing for business promotions of jobs.

• Reach – with the help of digital marketing, we can reach a global audience, but in traditional marketing, we can target only local or regional customers.
•  Cost – Traditional Marketing is very expensive, TV, News Paper, but digital marketing is very cost-effective or available free of cost 
• Audience – In traditional marketing, we only can target a broad audience, not a specific audience, but in digital marketing, you can target a specific audience with the help of different techniques of digital marketing.
• Interactive – Traditional marketing has only one way of communication, but here in digital marketing, we can do two-way communication. 
• Tracking – we can track our day-to-day activities in digital marketing platforms but in traditional marketing, no facilities are available to track your daily activities. 
• Job Growth – Traditional Marketing has slow growth but digital marketing is an ever-evolving and rapidly growing technology, which is the reason it has a lot of job opportunities. 

Job Opportunities in Digital Marketing Vs. Traditional Marketing

Traditional Marketing Career Options 

• Brand Manager 
• Research Analyst 
• Advertising Manager 
• Public Relation Manager 
• Sales Representative 

Digital Marketing Career Options

• SEO Executive 
• Social Media Manager 
• Content marketer 
• PPC & Google Ads Expert 
• Email Marketing Specialist 
• Data Analyst 
• Affiliate marketer 

Which career Has More Demand?

Digital marketing has more demand than traditional marketing, businesses are moving online, that is the reason the demand for skilled digital marketers is increasing day by day & it is expected to grow 10% annually. 

Which Career is Easier to Get Into?

Traditional marketing requires a formal degree to get into. 

Digital marketing requires digital marketing courses from any institute along with practical training. 

Which Career Pays More?

It completely depends on your experience, location & skills, however, digital marketing offers a higher salary than traditional marketing as it is in more in demand. Entry-level digital marketing salary is 3 to 5 lacs per annum and for the experienced person, it goes around 7 to 12 lacs, depending upon skills, roles and responsibilities. 

Conclusion

Both marketing careers have their advantages but still digital marketing has more opportunities than traditional marketing. If you think and enjoy working with technology, creativity and data-driven techniques, opt career in digital marketing.

Also Read : What is The Scope of Digital Marketing in Pune?