Digital Marketing Course Syllabus, Job Sectors, Course Fees & Duration
Table of Contents
Do you want to make a career in Digital Marketing?
But Confused, how to start? Where to learn? What all are topics should learn in order to become a digital marketing expert?
Here we are providing you with complete digital marketing modules, syllabus list to clear your all doubts.
Digital marketing is really a vast subject to learn. There are many online digital marketing courses available in India, and they have added a variety of modules as per their knowledge & experience. But we at Victorrious Digiital provide an advance digital marketing course syllabus with 100% practical training to understand in-depth digital marketing, which would not only help you to get hands-on experience but also assist you to get your desired career also.
Here is the complete Advance Digital Marketing Course Content Syllabus List
| Introduction of Digital Marketing | Traditional Marketing vs. Digital Marketing |
| Scope of Digital Marketing | What’s Inside in Digital Marketing |
| Top 5 Digital Marketing Strategies | Meet the Digital Marketing Fly Wheel |
| Techniques of Digital Marketing | 300 Ultimate Digital Marketing Glossary |
| Content Marketing | Types of Content Marketing |
| Objectives of content marketing | The impotence of Graphic Design in Digital Marketing |
| Learn Canva tool | What domain? |
| What is hosting? | How did the server work? |
| Word press website creation (For Practical Implementation) | Website silo structure |
| How to create a buyer’s persona? | Introduction of social media |
| Social media funnel | Introduction of each social media platform |
| Start with Facebook, Page Creation, Setting of a Facebook fan page | Group Creation & Joining |
| Facebook Ads manager introduction | Explain all objectives & campaigns with practical training |
| Brand Awareness | Lead Generation |
| Split Test | Remarketing |
| Social Media Automation | |
| Social Media Strategies | Introduction of Google ads |
| Google ads tool dashboard creation | Introduction of Search network, display network, Video network, Shopping ads |
| Introduction of keyword planner tool | Learn Search Network with Practical Implementation |
| Learn Ad extension | Remarketing |
| Conversion Tracking | Learn Display Network |
| Learn Video Network | Learn App Promotion |
| Google ads Certification Exam | Email Marketing |
| SEO introduction | Google Algorithms |
| Keyword Research, Competitors keyword research | Basic on-page factors & implementation of all 6 factors on the website |
| Introduction advance on-page factors, start meta tags & implementation | Sitemap Creation |
| Robots.txt file creation | Canonical Tag implementation |
| Redirection | SSL certification |
| Website speed | SEO Off Page Introduction |
| Link Building Activities, Referring Domain | DA, PA, Spam Score |
| Off-Page activities with Practical Implementation | Google webmaster tool set up & Implementation |
| Google Analytics Tool setup & Implementation | Local SEO |
| Things Not to do in SEO | Lead Generation |
| Online Reputation Management | Growth Hacking |
| Affiliate Marketing | Google Tag Manager |
| Internet Marketing Strategies | Freelancing Projects |
| Digital Marketing Interview Questions & Answers | How to earn from blogging? |
| Personality Development & Soft Skills Training | Resume Building |
Useful Recourse: Download Our Free Digital Marketing Courses Syllabus E-Brochure
Above is the complete syllabus to learn digital marketing course from basic to advance level. Online digital marketing course offers various kind of certification like short term, long term certification and diploma in digital marketing, etc., as per the requirement of a particular candidate.
According to our experience, one should go for an online digital marketing course certification program with the internship, because it will not only give you the opportunities to learn practical but also save your time & money too.
Useful Resources
Core Topics in Digital Marketing Course Syllabus
Always remember one thing, the digital marketing courses syllabus may vary according to the institute or organization which you are going to opt, but there will be some certain core topics that every digital marketing institute or college would be covered. Here is the list of core digital marketing course syllabus which you need to check before finalizing any institute.
| Introduction of Digital Marketing |
| Introduction of Marketing |
| Website Creation |
| SEO – Search Engine Optimization |
| SMO – Social Media Optimization |
| SMM – Social Media Marketing |
| SEM – Search Engine marketing |
| Affiliate Marketing |
| Online Reputation Management |
| Google Analytics Tool |
| Google webmaster tool |
| Digital Marketing Strategies for Small & Big Business |
| Market Research & Analysis |
| Content Marketing |
| Mobile Marketing |
| Digital Marketing Budgeting, Planning, Forecasting |
| Competitor Analysis |
In-depth Introduction of Major Digital Marketing Course Syllabus & Modules List
The digital marketing course syllabus can be divided into two parts, one is executive-level & another one is technical level. As we all know that digital marketing is also a part of marketing, by doing or learning digital marketing courses, we all are becoming a part of marketing, down the line we will sell or market our product through internet media. On the other hand, some technical parts are also there which we need to understand for better results. It sounds very tuff to learn digital marketing when it comes to technical terms while reading this blog, but don’t worry, digital marketing is very easy to learn as well as very easy to implement.
Here we are providing a major digital marketing course syllabus or modules list to understand digital marketing in a better way.
Introduction of Digital Marketing
| What is Digital Marketing? | Digital Marketing vs. Traditional Marketing |
| Scope of Digital Marketing | What’s Inside in Digital Marketing |
| Top 5 Digital Marketing Strategies | Meet the Digital Marketing Fly Wheel |
| Techniques of Digital Marketing | 300 Ultimate Digital Marketing Glossary |
Useful Link – Digital Marketing Courses
WordPress Website Creation
| What is Domain? | What is Hosting? |
| How servers Work? | Introduction of CMS |
| WordPress Dashboard Creation | Select your niche |
| Select Your Theme | Customize Theme |
| Create Pages | Create Post |
| Update Logo | Update Site Identity |
Useful Link – WordPress Courses
Content Marketing
| What is Content Marketing? | Objectives of Content Marketing |
| Strategies of content marketing | Types of content marketing |
Useful Links – Content Marketing
SEO – Search Engine Optimization
| What is SEO? | History & Growth of SEO |
| Basic SEO concept | On-Page SEO |
| Off-Page SEO | Things Not Do in SEO |
| Technical SEO | Keywords Research |
Useful Link – Seo Training & Courses in Pune
SMO – Social Media Optimization
| What is Social Media Optimization? | Reason for using social media |
| The benefit of using social media | Various Social Media platforms |
| Impact of using social media platforms | Strategy Planning |
Useful Link – SMO Training & Courses in Pune
SMM – Social Media Marketing
| Facebook Advertisement | LinkedIn Ad Promotion |
| Instagram Promotion | YouTube Promotion |
Useful Link – SMM Training & Courses in Pune
SEM – Search Engine Marketing
| What is SEM? | Google Ads Introduction |
| Dashboard Creation | Introduction all Networks |
| What is PPC, CPC, CPM, CPA, CTR Etc? | Remarketing |
| Conversion Tracking | Campaign Creation |
| Ad group Creation | Ad Creation |
| Keyword Research | Ad Extension |
| Bidding | Campaign Creation |
Useful Link – PPC, Google ads Training & Courses in Pune
Email Marketing
| Importance of Email Marketing | Email Marketing Platforms |
| Creating & Tracking emailers | Open Rates – CTR |
| Create Forms | Analysis |
Useful Link – Email Marketing Courses in Pune
Google webmaster tool
| Setup Google Webmaster Tool | Link Google webmaster tool with Website |
| Creating Dashboard of Google webmaster Tool | Understanding Search Appearance |
| Search Traffic | Google Index |
| Crawl Stats | Robots.txt Tester |
Useful Link – Google webmaster tool
Google analytics tool
| Introduction to Google Analytics | Link Google analytics tool with Website |
| Installing Analytics code in a site | Analytics account structure |
| Settings in Analytics | What is meant by Real-Time in Analytics? |
| What is an Audience? How to check the statistics? | Understanding Goals and Conversions |
Useful Link –Google Analytics
Best Digital Marketing Courses Books
Get the best digital marketing courses book reference from here, as the digital marketing course syllabus is very vast & for better understanding, you can refer to these all books.
Get top digital marketing courses books links written by leading names in the digital marketing industry around the world.
| Digital Marketing for Dummies | Ryan Deiss & Russ Henneberry |
| Youtility | Jay Baer |
| Epic content marketing | Joe Pulizzi |
| New Rules of Marketing & PR | David Meerman Scott |
| Hit Makers: The Science of Popularity in an Age of Digital Distraction | Derek Thompson |
| Permission Marketing | Seth Godin |
| Social Media Marketing All in one Dummies | Jan Zimmerman, Deborah Ng |
| The Art of SEO | Eric Enge, Stephan Spencer, Jessie Stricchiola |
| Digital Marketing 2020 | Danny Star |
Digital Marketing Course Syllabus: Foundation Level
Every Course has a basic & fundamental level for a better understanding of the particular course, similarly, the digital marketing course syllabus is also divided into two parts, one basic & the second one is advanced level (already mentioned above in this blog). It includes a variety of concepts like Seo, email marketing, mobile marketing, content marketing, etc. Here is the table that explains some of the major topics covered in the basic digital marketing course syllabus.
| Subject | Courses Details |
|---|---|
| SEO Basic | What is SEO? SEO concepts, Types of SEO, How SEO works? |
| Mobile Marketing | How is Mobile marketing impacting online business? How to promote business online through mobile? |
| Content Marketing | What is Content Marketing? Objectives & Types of Content Marketing? |
| Email Marketing | How Email Marketing Works? Various tools of Email Marketing? |
| Online Reputation Management | How to maintain your reputation online by using various digital marketing techniques |
| PPC | What is PPC? How PPC works? How to generate leads by using PPC |
| Google Analytics Tool | Set up a Google Analytics account. Check consumer behavior |
| Google webmaster tool | Set up Google webmaster tool account, Check website errors |
Digital Marketing Skills You Required to get the Desired job
| SEO | SEM |
| Content Writing | Social Media Marketing |
| Email Marketing | Web Design & Development |
| Product Marketing | Copy Writing |
| Blogging | Growth Hacking |
| Google Ads | Mobile Marketing |
| Data Analytics | Conversion Rate Optimization |
Free Digital Marketing Course Videos for Beginners
Introduction of Digital Marketing
You will learn about digital marketing
What is digital marketing?
How does digital marketing works?
Why digital marketing is growing?
Digital Marketing vs. Traditional Marketing
Buyer’s Journey (In Digital Marketing)
What’s inside in Digital Marketing?
Majorly digital marketing divided into 4 parts
SEO
SMO/SMM
SEM
Email Marketing
By watching this video, you will get to know the major factors of digital marketing. It will assist you to understand on-page SEO, off-page SEO, various social media platforms, how to use google ads, etc.
Useful Link – Online Digital Marketing Course
Content Marketing
JOIN INDIA’S 1st PRACTICAL ONLINE DIGITAL MARKETING COURSE
If you wish to learn Online Digital Marketing Course with practical training to get hands-on experience, then your search ends with this blog.
We at Victorrious Digiital have 7+ Years of experience in digital marketing education. Our aim is to impart quality education in the digital marketing field.
Our Online Digital Marketing Course Features
- We are the best Practical Digital Marketing Training Institute with 100% Placement assistance.
- We provide a soft copy of study materials with recorded sessions to brush up on your course at any time.
- have a certified & industry expert trainer to teach digital marketing, which will help you to get the best out of our digital marketing course online.
- Our students will get certified by Google after completing digital marketing courses from our institute.
- We have a placement officer who assists our students to get their desired jobs in the field of digital marketing.
- We provide grooming sessions to our students before they go for an interview round.
- We conduct student feedback sessions after each module completion; thus, our students can get the best training & clear their all doubts immediately during the session only.
- We are giving opportunities to our students to work on live projects to get hands-on experience.
- We have flexible batch timings, students come from different backgrounds, hence we conduct variable timings to attend as per their convenience.
- After completing each module, students were asked to come up with a PowerPoint presentation to make their concepts clear.
- Digital Marketing Course with Internship Program – Yes, we provide assured internships to each student to become an expert in the digital marketing field & get better exposure after completing the course at our institute
Online Digital Marketing Course Eligibility
Do you want to learn a digital marketing course online? But confused, and want to know whether you are eligible or not to be a part of digital marketing?
Here we are providing a complete list of who all can become a part of an online digital marketing course.
Web designerHousewives
| Students | Sales & working professional |
| Entrepreneurs | Marketing Professional |
| Graduates from any discipline | Advertising & Professional |
| Product & Brand Manager | Web Developer |
Digital Marketing opportunity
There are many students who come to our institute and ask one simple question. What will be our designation after completing digital marketing courses? Thus, we are going to mention the name of designation in the field of digital marketing.
| Campaign Manager | Internet Marketing Consultant |
| Internet Marketing Specialist | Online Marketing Manager |
| Online Marketing Executive | SEO Executive |
| Social media Expert | Digital Marketing Manager |
| Digital Marketing Consultant | Digital Media Expert |
| SEO Guru | PPC Expert |
Various Job Sectors of Digital Marketing
Get a complete job sectors list where you can make your career after completing an online digital marketing course. It will help you to make your decision profound for a better decision to be a part of digital marketing.
| Banking | Real estate |
| IT companies | E-commerce |
| New Startups | Event Companies |
| Education Sectors | Advertisement Companies |
| Film Industry | Telecom Sectors |
Digital Marketing Jobs Availabilities in Various Cities
If you think you want to become a part of digital marketing & make a plan to pursue an online digital marketing course from a nearby digital marketing training institute. But confused if jobs are available near to your area or not?
Here we provide a list of cities where digital marketing is growing day by day and you can make your decision if you stay in these cities or nearby to these cities.
| Delhi | Mumbai |
| Pune | Bangalore |
| Chennai | Kolkata |
| Indore | Bhopal |
| Nagpur | Nashik |
| Goa | Hyderabad |
