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Differences Between SEO & SMO You Must Know

Differences Between SEO & SMO You Must Know

Internet marketing is all about creating awareness among the people and building up brand and getting visibility. People find your business online if it occurs on the top in SERPs; or someone recommends your website; or your company is already known to them.

Now, when the world is all about internet and revolves around digitization, the chances that someone finds your business online is more. Traditional marketing is a long gone trend which is replaced by digital marketing. When we talk about digital marketing, two things pop-up in our heads – Search Engine and Social Media.

Search Engine Optimization and Social Media Optimization are the key components of digital marketing. Many people have wonder about the differences between the two and if individually each of them is enough to increase website ranks.

We have explained the two in detail with their differences, similarity and dependency on each other.

Let’s begin with understanding each of them separately.
Search Engine Optimization is the strategy that aims at bringing your website to top in search results that helps in bringing more traffic and increase the page ranking. SEO works by grabbing more and more traffic to the website by optimizing HTML, implementing keywords, adding Meta descriptions, alt tags etc. One must keep in mind that just to do SEO aggressively; you should not fall in the risk of doing black hat SEO.

As the name implies, Social Media Optimization uses social networks like Facebook, LinkedIn, Twitter, Instagram, etc. to promote the brand. Along with that it also uses certain web-based communities, blogs and other online forums to where your business can be connected to a wider range of audience. SMO is done by optimizing your social media profile and increasing social media activities. But remember that promoting your business on irrelevant groups or having innumerable links on your website scattered over social media can get you unfollowed and degrade your online presence.
What’s the Difference between SEO and SMO?
By now you know what SEO and SMO are and how they work. The key difference between them is that SEO focuses on targeted keywords and SMO focuses on useful relevant and interactive content. In brief, we can say that SMO relies more on quality than quantity.

Can SEO and SMO individually help businesses succeed?
You might have heard about Google’s new update called Humingbird which totally changed the search algorithm. This algorithm changed the way Google searched and displayed the results. The speed and precision of finding results increased to a greater level after this update. Hummingbird displays the results that are more relevant, authoritative, and shareable. Thus, the more the content is shared on social media, the more you’ll rank better on social media.

Every module of digital marketing is different but they depend on each other. SEO and SMO are very powerful modules of digital marketing but they give excellent results when implemented together.

A Glimps at Victorious Digital Work Process

A Glimps at Victorious Digital Work Process

Marketing strategies keep on changing from time to time and to have the presence in the marketing it is necessary to adapt and follow those strategies. Digital marketing is the new boon in the market and every company is trying to leverage its benefits. Digital marketing or internet marketing becomes a success if its every module is implemented strategically and with planning. Many firms try to create online presence but somehow due to lack of proper planning their online marketing efforts go in vain.

What Makes Us Different

We, at Victorious Digital understand the company and product in detail and create a proper plan for marketing and implement accordingly. We have a team of experts in every digital marketing module including, SEO, SMO, SMM, Google PPC, Google Analytics, Content Marketing, etc.

What makes Victorious Digital different is the commitment and dedication shown by its team. Our cost effective services have proved profitable to our clients and given them maximum ROIs. Our team brainstorms for new ideas keeping us out of the box.

Our Work Process

Every company in the market is adapting internet marketing but only the ones who do it right succeed in successful implantation. We have a team of qualified experts with a great experience in digital marketing. We coordinate with our clients from the beginning to understand their expectations and stay in touch throughout. We brainstorm for new ideas and suggest them to our clients that help them increase their online presence and thus excel their business. Our team keep the updates of every new trend in the market and implement it, keeping our clients profile on the top and thus our services.

We are an Innovative Team

Having an expert team who knows every aspect of digital marketing in detail makes our services best in class. Our friendly and dedicated staff keeps updates of every new strategy buzzing in the market and implements it for our clients. If you want to create a great online presence and come out of traditional marketing, Victorious Digital is place for you. Even if you don’t have a digital presence, we can build a complete profile from scratch and bring your company to the top.

The Client that Trusts Us

PN Gadgil and Sons are one of the leading and most trusted jewellers and well known for their exclusive gold, silver and diamond jewellery. PNG is one of our trusted clients and we have been providing them digital marketing services since 2015. They are highly satisfied with the services provided by us and appreciate the kind of efforts put by our team.

From the reviews given by our clients and our teams’ commitment, we successfully help in building a great online presence for our clients. The number of online leads generated for our clients increases to greater level and the branding of the product is done beyond the expectation.

Tying up with Victorious Digital for its digital marketing services can help you in bringing your brand to the top and excel your business and increase your ROI. We don’t just work for you, but we’ll work with you!

Are SEO and SEM two different concepts?

Everyone has observed the rate at which online activities have accelerated since last few years. Technology is changing at lightning fast speed and so has the business strategies. Marketing is not limited to flyers and hoardings anymore. Internet marketing is the biggest buzz in the world presently and it is one of those marketing strategies that will only evolve but has no end.

Digital marketing is a wholesome package made up of various modules and each of these depends upon each other. All these modules have something or the other common in them, confusing many what to prioritise. Here we are going to discuss about how SEO and SEM differ and how they rely on each other.

SEO i.e. Search Engine Optimization helps in ranking the website on search engines organically. SEM stands for Search Engine Marketing which helps in website ranking as well, but in the exchange of money. Both the strategies serve the same purpose but in different manner. It’s just that you need to understand which one will serve best for you.

As mentioned earlier, SEO works organically and thus takes time to produce results. Even though it’s slow, it’s one of the most powerful tools. So, if you are working as a start-up, it’s neither ideal nor profitable to wait for months (or years sometimes) for the website to be ranked on top in SERPs.

If you are looking for immediate sales and results, SEM is your key. SEO is free but SEM charges you for your website to be ranked in SERPs. But, you should not pour money blindly. You must be sure that your website is highly optimized and can attract and engage users to you site. You must know what is your budget and how much can you invest. If done carefully and with planning, SEM can drive most traffic to your page and thus generate leads rapidly.

SEM can help in the following ways:

  • It enhances brand awareness.
  • It can help sell services and product online
  • It can generate online leads and gradually increase sales
  • It can provide information through online content.
  • Increases Return on Investment

If done with proper planning, SEM can enhance your business outcome to a great level. Remember that SEM is a combination of SEO and PPC. The SEO and PPC analytics will help you indicate the performance of your website.

I would conclude this article with the statement of Jim Yu, CEO of Bright Edge, “The key [to SEO and SEM] is to present the right content to the users at the time they need it in an engaging manner”

Google Is Removing Page Rank Toolbar

Google Is Removing Page Rank Toolbar

Google has decided to remove the pagerank toolbar from browsers. Many reliable source like search engine land etc shared that Google has confirmed the removing decision with them. Google announced that public will no longer to going to see the page rank in the coming weeks.

Well, some experts says, it us not a big announcement as Google is not updated page rank after 2013. After that Google does not updated it.

In 2000- Google first time show the page rank in the IE (Internet Explorer). Firefox also support the pagerank toolbar. But, it is surprising that Google own product “crome” does not have any pagerank toolbar so it is unable to show any data.

Well, according to some reports and reliable sources, internally page rank will be showed. It means, Google’s (working people in Google) can see all the data. But outside the Google, no one is going to see any data and page rank in the upcoming weeks.

Now there are few questions that can is revolving around marketers’ head. Is there will no requirement to building more and more links. Of course, Google and moz shared that focus on link quality instead of quantity. But still, some businesses are focus on the link building opportunities. Apart from these, we take high PR website to submit. Now, is we can make submission at any websites.

There are number of questions. But there is a good news. There will be no more links on the blog commenting. And, you have no need to worry about the PR.

Well, in seo, spam score also matter a lot. Apart from these, page authority, domain authority are another important factor. Most of the young professionals do not know the factors on which spam score, domain authority and page authority depends. Well, this is the perfect time to brush up the basic knowledge. A digital marketing classes Pune or seo training classes Pune can help you to clear out the basic and essential concepts.

Well, young professionals see how Google is making dramatic changes. One or two week ago, Google have confirmed to remove right side ads in the upcoming days. And now, it has decided to remove PR (PageRank) toolbar from browsers. Hope, most of you have understand the importance of keep updating in the world of digital marketing. Remember, your career will be finished if you have no learning habit.

Come to the point, do you know most audience are not familiar with toolbar PageRank. Yes, a survey showed that people don’t enable the PR toolbar. Well, is it the reason to remove toolbar or there are some other reasons too?

Well different experts have different views. But, hot topic is about the link submission process. This time it is advisable to do off page seo after checking Spam score, DA (Domain Authority) and PA (Page Authority). And stop buying and selling links if you do. Of course, Google and seo moz is said this before some years. But, people are again doing that to make website seo friendly in the less efforts and minimum amount of time. Professionals who have learned seo and digital marketing from the best and right digital marketing classes Pune are familiar with its impact. But, some consider it in gray hat seo. But, in reality, it is black hat technique.

Introductions Digital Marketing Course Pune

Basic Digital Marketing Course Pune

In the past few months, several people enquired me about digital marketing course, their scope and also about the qualification that will be required. I was an expert in digital marketing answered in a different way because the question is the same, but their purpose is different. Some of them were a student; some were wishing to switch their profession while few of them wished to learn digital marketing for their own business. Well, here I am not going to tell you the advantages of digital marketing while I am suggesting to you few topics that you know about digital marketing.
Whether you are fresher orbit experienced, you must have basic knowledge about digital marketing. Also, you need to be aware of the advantages and limitations of it. The institute you choose for the digital marketing course Pune should include the history, advantages, and limitations of the digital marketing course. Once you get an introduction then the digital marketing institute Pune offers the digital marketing course Pune.

Following are the basic syllabus that every digital marketing institute in Pune should teach you.

  • Introduction of digital marketing
  • Components
  • Methods
  • Pros
  • Cons

Introduction to SEO.

  • What is a Search Engine?
  • How do Search Engines work?
  • Keyword Research
  • Site Analysis Navigation/Site Structure Analysis

On-Page SEO Optimization.

  • What are Title Tags?
  • Title Tags Optimization
  • Meta Tags Optimization
  • Write Meta Description
  • Image Optimization
  • Heading Optimization
  • Links Optimization
  • 301/302/404 Page Optimization
  • Website Audit
  • Check Content delicacy
  • Content Optimization
  • W3C Testing and Consulting
  • Re-directions
  • Web Design Audit
  • Cannibalization
  • Structured Data and Rich Snippets
  • Blog Creation
  • Webmaster Setup
  • Google/Bing Webmaster Tools
  • What is sitemap/Sitemap Creation?
  • Robot files development and uploading
  • What is robots/Crawler?
  • Page Load Time

Off-Page SEO Optimization.

  • What is Backlinking?
  • What are Inbound and Outbound Links?
  • Dofollow and Nofollow
  • Optimize Local Listings (Bing, Yahoo, etc.)
  • Optimize listings on Local Directories
  • Search Engine Submissions
  • Google Places Setup (Including Images, Videos, etc.)
  • How Links and Linking Work
  • Social Networking profile creation
  • Press Releases Submission
  • Directory Submission
  • Article Submission
  • PDF and PPT Submission
  • Forum Posting and Commenting
  • Links from Free Directories & B2B portals
  • Photo sharing (Flickr, Photobucket)
  • E-Book Submissions
  • Shopping Feed submissions (Google Base)
  • Free Classified Ads
  • Video Optimization
  • Social Bookmarks Created
  • RSS Submissions
  • Blog Submission and commenting
  • File Sharing

Social Media Marketing and Optimization.

  • Overview
  • Twitter Optimization
  • Facebook marketing and optimization
  • Microblogging
  • Linkedin Optimization
  • SMM Tools
  • FBML Overview
  • Social Media Advertising
  • Social Media Groups

Pay Per Click and SEM

  • Introduction of Search Engine Marketing
  • Competitor Analysis
  • Keywords Research
  • Bid Management
  • Landing page Optimization
  • Campaign Management
  • PPC Overview
  • Ad Copy Writing
  • What CPC, CPM, CTR
  • Overview of Google Adwords
  • Conversion Setting and Optimization
  • Adwords Policies Overview
  • Introduction of YSM
  • Brief knowledge of MSN AdCenter
  • Overview of Linkedin Advertising
  • Overview of Facebook Advertising

Web Analytics.

  • Introduction of Google Analytics
  • In-Page Analytics Overview
  • Goal Setting
  • Content Overview
  • Dashboard Overview
  • GA code installation
  • Advanced Segmentation
  • What are visits, Visitors, Page Views, and Bounce Rate
  • Visitor Loyalty
  • Event Tracking Overview
  • Custom Reporting

Above are the only basic digital marketing course Pune that each and every institute should include during 45 days of training. There are much more like digital asset optimization, SEO reporting, and project management that only top digital marketing institute Pune in their syllabus. I was an expert in the digital marketplace would suggest you first clear the above concept. Once you learn all these, then you should move towards a little bit advanced.

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