Digital Marketing Course Syllabus, Job Sectors, Course Fees & Duration

Do you want to make a career in Digital Marketing?

But Confused, how to start? Where to learn? What all are topics should learn in order to become a digital marketing expert?

Here we are providing you with complete digital marketing modules, syllabus list to clear your all doubts.

Digital marketing is really a vast subject to learn. There are many online digital marketing courses available in India, and they have added a variety of modules as per their knowledge & experience. But we at Victorrious Digiital provide an advance digital marketing course syllabus with 100% practical training to understand in-depth digital marketing, which would not only help you to get hands-on experience but also assist you to get your desired career also.

Here is the complete Advance Digital Marketing Course Content Syllabus List

Introduction of Digital Marketing Traditional Marketing vs. Digital Marketing
Scope of Digital Marketing What’s Inside in Digital Marketing
Top 5 Digital Marketing Strategies Meet the Digital Marketing Fly Wheel
Techniques of Digital Marketing 300 Ultimate Digital Marketing Glossary
Content Marketing Types of Content Marketing
Objectives of content marketing The impotence of Graphic Design in Digital Marketing
Learn Canva tool What domain?
What is hosting? How did the server work?
Word press website creation (For Practical Implementation) Website silo structure
How to create a buyer’s persona? Introduction of social media
Social media funnel Introduction of each social media platform
Start with Facebook, Page Creation, Setting of a Facebook fan page Group Creation & Joining
Facebook Ads manager introduction Explain all objectives & campaigns with practical training
Brand Awareness Lead Generation
Split Test Remarketing
Twitter LinkedIn
Instagram Social Media Automation
Social Media Strategies Introduction of Google ads
Google ads tool dashboard creation Introduction of Search network, display network, Video network, Shopping ads
Introduction of keyword planner tool Learn Search Network with Practical Implementation
Learn Ad extension Remarketing
Conversion Tracking Learn Display Network
Learn Video Network Learn App Promotion
Google ads Certification Exam Email Marketing
SEO introduction Google Algorithms
Keyword Research, Competitors keyword research Basic on-page factors & implementation of all 6 factors on the website
Introduction advance on-page factors, start meta tags & implementation Sitemap Creation
Robots.txt file creation Canonical Tag implementation
Redirection SSL certification
Website speed SEO Off Page Introduction
Link Building Activities, Referring Domain DA, PA, Spam Score
Off-Page activities with Practical Implementation Google webmaster tool set up & Implementation
Google Analytics Tool setup & Implementation Local SEO
Things Not to do in SEO Lead Generation
Online Reputation Management Growth Hacking
Affiliate Marketing Google Tag Manager
Internet Marketing Strategies Freelancing Projects
Digital Marketing Interview Questions & Answers How to earn from blogging?
Personality Development & Soft Skills Training Resume Building

Useful Recourse: Download Our Free Digital Marketing Courses Syllabus E-Brochure

Above is the complete syllabus to learn digital marketing course from basic to advance level. Online digital marketing course offers various kind of certification like short term, long term certification and diploma in digital marketing, etc., as per the requirement of a particular candidate.

According to our experience, one should go for an online digital marketing course certification program with the internship, because it will not only give you the opportunities to learn practical but also save your time & money too.

Useful Resources

Digital Marketing Courses Online Digital Marketing Course
Digital Marketing Courses in India Digital Marketing Courses in Pune
Digital Marketing Courses in Mumbai Digital Marketing Courses in Delhi
Digital Marketing Courses in Bangalore Digital Marketing Courses in Jaipur
Digital Marketing Courses in Indore Digital Marketing Courses in Nashik
Digital Marketing Courses in Nagpur Digital Marketing Courses in Hyderabad
Digital Marketing Courses in Kolkata Scope Of digital Marketing
Free Digital Marketing Courses Top 300 Digital Marketing Questions & Answers
Ultimate Digital Marketing Glossary for Beginners Download Our Free Digital Marketing Courses E Brochure
Link Building site list Career in Digital Marketing
Top Online Digital Marketing Courses in India SEO Course Syllabus

Core Topics in Digital Marketing Course Syllabus

Always remember one thing, the digital marketing courses syllabus may vary according to the institute or organization which you are going to opt, but there will be some certain core topics that every digital marketing institute or college would be covered. Here is the list of core digital marketing course syllabus which you need to check before finalizing any institute.

Introduction of Digital Marketing
Introduction of Marketing
Website Creation
SEO – Search Engine Optimization
SMO – Social Media Optimization
SMM – Social Media Marketing
SEM – Search Engine marketing
Affiliate Marketing
Online Reputation Management
Google Analytics Tool
Google webmaster tool
Digital Marketing Strategies for Small & Big Business
Market Research & Analysis
Content Marketing
Mobile Marketing
Digital Marketing Budgeting, Planning, Forecasting
Competitor Analysis

In-depth Introduction of Major Digital Marketing Course Syllabus & Modules List

The digital marketing course syllabus can be divided into two parts, one is executive-level & another one is technical level. As we all know that digital marketing is also a part of marketing, by doing or learning digital marketing courses, we all are becoming a part of marketing, down the line we will sell or market our product through internet media. On the other hand, some technical parts are also there which we need to understand for better results. It sounds very tuff to learn digital marketing when it comes to technical terms while reading this blog, but don’t worry, digital marketing is very easy to learn as well as very easy to implement.
Here we are providing a major digital marketing course syllabus or modules list to understand digital marketing in a better way.

Introduction of Digital Marketing

What is Digital Marketing? Digital Marketing vs. Traditional Marketing
Scope of Digital Marketing What’s Inside in Digital Marketing
Top 5 Digital Marketing Strategies Meet the Digital Marketing Fly Wheel
Techniques of Digital Marketing 300 Ultimate Digital Marketing Glossary

Useful LinkDigital Marketing Courses

WordPress Website Creation

What is Domain? What is Hosting?
How servers Work? Introduction of CMS
WordPress Dashboard Creation Select your niche
Select Your Theme Customize Theme
Create Pages Create Post
Update Logo Update Site Identity

Useful Link – WordPress Courses

Content Marketing

What is Content Marketing? Objectives of Content Marketing
Strategies of content marketing Types of content marketing

Useful Links – Content Marketing

SEO – Search Engine Optimization

What is SEO? History & Growth of SEO
Basic SEO concept On-Page SEO
Off-Page SEO Things Not Do in SEO
Technical SEO Keywords Research

Useful Link – Seo Training & Courses in Pune

SMO – Social Media Optimization

What is Social Media Optimization? Reason for using social media
The benefit of using social media Various Social Media platforms
Impact of using social media platforms Strategy Planning

Useful Link – SMO Training & Courses in Pune

SMM – Social Media Marketing

Facebook Advertisement LinkedIn Ad Promotion
Instagram Promotion YouTube Promotion

Useful Link – SMM Training & Courses in Pune

SEM – Search Engine Marketing

What is SEM? Google Ads Introduction
Dashboard Creation Introduction all Networks
What is PPC, CPC, CPM, CPA, CTR Etc? Remarketing
Conversion Tracking Campaign Creation
Ad group Creation Ad Creation
Keyword Research Ad Extension
Bidding Campaign Creation

Useful Link – PPC, Google ads Training & Courses in Pune

Email Marketing

Importance of Email Marketing Email Marketing Platforms
Creating & Tracking emailers Open Rates – CTR
Create Forms Analysis

Useful Link – Email Marketing Courses in Pune

Google webmaster tool

Setup Google Webmaster Tool Link Google webmaster tool with Website
Creating Dashboard of Google webmaster Tool Understanding Search Appearance
Search Traffic Google Index
Crawl Stats Robots.txt Tester

Useful Link – Google webmaster tool

Google analytics tool

Introduction to Google Analytics Link Google analytics tool with Website
Installing Analytics code in a site Analytics account structure
Settings in Analytics What is meant by Real-Time in Analytics?
What is an Audience? How to check the statistics? Understanding Goals and Conversions

Useful Link – Google Analytics

Best Digital Marketing Courses Books

Get the best digital marketing courses book reference from here, as the digital marketing course syllabus is very vast & for better understanding, you can refer to these all books.

Get top digital marketing courses books links written by leading names in the digital marketing industry around the world.

Digital Marketing for Dummies Ryan Deiss & Russ Henneberry
Youtility Jay Baer
Epic content marketing Joe Pulizzi
New Rules of Marketing & PR David Meerman Scott
Hit Makers: The Science of Popularity in an Age of Digital Distraction Derek Thompson
Permission Marketing Seth Godin
Social Media Marketing All in one Dummies Jan Zimmerman, Deborah Ng
The Art of SEO Eric Enge, Stephan Spencer, Jessie Stricchiola
Digital Marketing 2020 Danny Star

Digital Marketing Course Syllabus: Foundation Level

Every Course has a basic & fundamental level for a better understanding of the particular course, similarly, the digital marketing course syllabus is also divided into two parts, one basic & the second one is advanced level (already mentioned above in this blog). It includes a variety of concepts like Seo, email marketing, mobile marketing, content marketing, etc. Here is the table that explains some of the major topics covered in the basic digital marketing course syllabus.

Subject Courses Details
SEO Basic What is SEO? SEO concepts, Types of SEO, How SEO works?
Mobile Marketing How is Mobile marketing impacting online business? How to promote business online through mobile?
Content Marketing What is Content Marketing? Objectives & Types of Content Marketing?
Email Marketing How Email Marketing Works? Various tools of Email Marketing?
Online Reputation Management How to maintain your reputation online by using various digital marketing techniques
PPC What is PPC? How PPC works? How to generate leads by using PPC
Google Analytics Tool Set up a Google Analytics account. Check consumer behavior
Google webmaster tool Set up Google webmaster tool account, Check website errors

Digital Marketing Skills You Required to get the Desired job

Content Writing Social Media Marketing
Email Marketing Web Design & Development
Product Marketing Copy Writing
Blogging Growth Hacking
Google Ads Mobile Marketing
Data Analytics Conversion Rate Optimization

Free Digital Marketing Course Videos for Beginners

Introduction of Digital Marketing

You will learn about digital marketing
What is digital marketing?
How does digital marketing works?
Why digital marketing is growing?
Digital Marketing vs. Traditional Marketing
Buyer’s Journey (In Digital Marketing)

What’s inside in Digital Marketing?

Majorly digital marketing divided into 4 parts
Email Marketing
By watching this video, you will get to know the major factors of digital marketing. It will assist you to understand on-page SEO, off-page SEO, various social media platforms, how to use google ads, etc.

Useful Link – Online Digital Marketing Course

Content Marketing


If you wish to learn Online Digital Marketing Course with practical training to get hands-on experience, then your search ends with this blog.
We at Victorrious Digiital have 7+ Years of experience in digital marketing education. Our aim is to impart quality education in the digital marketing field.

Our Online Digital Marketing Course Features

  • We are the best Practical Digital Marketing Training Institute with 100% Placement assistance.
  • We provide a soft copy of study materials with recorded sessions to brush up on your course at any time.
  • have a certified & industry expert trainer to teach digital marketing, which will help you to get the best out of our digital marketing course online.
  • Our students will get certified by Google after completing digital marketing courses from our institute.
  • We have a placement officer who assists our students to get their desired jobs in the field of digital marketing.
  • We provide grooming sessions to our students before they go for an interview round.
  • We conduct student feedback sessions after each module completion; thus, our students can get the best training & clear their all doubts immediately during the session only.
  • We are giving opportunities to our students to work on live projects to get hands-on experience.
  • We have flexible batch timings, students come from different backgrounds, hence we conduct variable timings to attend as per their convenience.
  • After completing each module, students were asked to come up with a PowerPoint presentation to make their concepts clear.
  • Digital Marketing Course with Internship Program – Yes, we provide assured internships to each student to become an expert in the digital marketing field & get better exposure after completing the course at our institute

Online Digital Marketing Course Eligibility

Do you want to learn a digital marketing course online? But confused, and want to know whether you are eligible or not to be a part of digital marketing?
Here we are providing a complete list of who all can become a part of an online digital marketing course.

Web designerHousewives

Students Sales & working professional
Entrepreneurs Marketing Professional
Graduates from any discipline Advertising & Professional
Product & Brand Manager Web Developer

Digital Marketing opportunity

There are many students who come to our institute and ask one simple question. What will be our designation after completing digital marketing courses? Thus, we are going to mention the name of designation in the field of digital marketing.

Campaign Manager Internet Marketing Consultant
Internet Marketing Specialist Online Marketing Manager
Online Marketing Executive SEO Executive
Social media Expert Digital Marketing Manager
Digital Marketing Consultant Digital Media Expert
SEO Guru PPC Expert

Various Job Sectors of Digital Marketing

Get a complete job sectors list where you can make your career after completing an online digital marketing course. It will help you to make your decision profound for a better decision to be a part of digital marketing.

Banking Real estate
IT companies E-commerce
New Startups Event Companies
Education Sectors Advertisement Companies
Film Industry Telecom Sectors

Digital Marketing Jobs Availabilities in Various Cities

If you think you want to become a part of digital marketing & make a plan to pursue an online digital marketing course from a nearby digital marketing training institute. But confused if jobs are available near to your area or not?
Here we provide a list of cities where digital marketing is growing day by day and you can make your decision if you stay in these cities or nearby to these cities.

Delhi Mumbai
Pune Bangalore
Chennai Kolkata
Indore Bhopal
Nagpur Nashik
Goa Hyderabad