The Google AdWords Certification is a globally recognized stamp of approval from Google that showcases your knowledge of the latest AdWords tools and best practices as well as your ability to effectively manage AdWords campaigns. AdWords Certified individuals receive a personalized certificate from Google Partners that can be shown to future employers as a way to demonstrate your expertise.
You need to pass 2 of the AdWords certification exams to become an AdWords certified professional — the AdWords Fundamentals exam and one of the following: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising. While not required, it is recommended that all students undertake the AdWords Certification exams upon completing the Digital Marketing Course.
SEM – Search Engine Marketing
SEM, also called as paid search, follows a different model of advertising. Here the businesses pay to show their ads on the search engines and hence can be very effective in generating leads, gaining visibility, branding and making profits over a short period of time. Its capability to measure the marketing efforts using the modern day tools make it the most effective form of marketing.