Last Tuesday was certainly the big day for Google AdWords as Google rolled out the major change in the ads texts. Adword professionals are familiar with the importance of heading and meta description characters. But, with this change, professionals are not limited with 25 – 35 – 35.
Google has announced to expand the texts to increase the experience of search. Now, you will have more text to understand the website before clicking. This is the second time in this year when Google announced the big changes in the Ad Words. In the starting of this year, Google has removed the right hand side ads.
Of course, Google has tested longer text ads and got the positive results. Now customer can understand ads better than before via the long text ads. And, customers have no need to visit website for understanding the ads.
These changes will be applicable in the later of the year. So, businesses have the good time to prepare long text ads. Long text means easy to tell about the business. It means easy to attract the potential customers. And easy to convince them.
This long text ad will be eligible across all the devices. The demand of Smartphone and tablets are increasing day to day and these devices play an important role in search. And therefore, mobiles & tablets are the main reason for this change predicted by some digital marketing experts.
Well, it another use friendly update as customer can gain more information about the ads before switching on the website. Also, website owners will be protected from the irrelevant customers. This is the basic benefits according to some digital marketing experts.
Some of you who want to learn more about these changes as you are still confused about the position of increasing characters? Right, if yes, then let me explain the concept of more characters. According to these changes, there will be a new ad format. There will be two headlines of 30 characters each. And the description line can consist the 80 characters. 25- 35 -35 formats is using last 15 years. Now, Google has announced changes in this format.
No doubt, AdWords are the important topic just like seo in the digital marketing. But, unfortunately, young professionals are not familiar with concept of AdWords as only few digital marketing institutes in Pune teach the Google AdWords concepts in deep. So, if want to learn this, you need to choose a good institute. So, are you excited to learn the changes in the AdWords? More important, are you ready to learn these changes? If yes, then join us. At victorious classes, we provide you the best digital marketing training and give you enough opportunities to make your future bright.