Google Adword Interview Questions

Google Adword Interview Questions & Answers For Freshers
    1. What is Google Adwords?
      Adwords is the system that Google has designed to assist in marketing product or services in Google search engine and its affiliated sites. It will place a text ad that appears when people
      search for Keywords associated with your offering.
    2. Explain how Adwords work?
      Adwords work on bidding system if the bidding price is higher your ad will appear on top of the Google page. Adwords works on “pay per click” that means you only pay the amount you have bid if someone taps on your ad as a result of a web search.
    3. Explain why to use Google Adwords?
      Google Adwords behave differently to traffic that comes from Google Adwords or “Pay Per Click”. The traffic that comes through surfing often visits the website for information, whereas the traffic via pay per click knows what they are clicking on and what they want to buy. So few visitors through Adwords might be more valuable than million visitors.
    4. Explain what is Ad rank?
      Ad rank determines your ad position on Google page, and it is determined by your bid for that keyword and quality score.
    5. Explain how does Ad Rank impact Cost-Per-Click?
      Ad rank plays a huge role in defining the actual cost-per-click that your opponents pay when someone clicks on their ads. Your CPC can be calculated by following way.Your Price = The ad rank of the person below you/ your quality score + $0.01
    6. Explain how does a Google auction work?
      Each month auction gets run billion of times, and the result is such that users find ads that are relevant to what they are viewing The search engine processes the request and runs the auction that determines the ad positions and each advertiser’s CPC.
    7. Explain what gets entered into a Google Account?
      Once the advertisers determine the keywords that they want to bid on, Google will enter a keyword from your account which is most related to the auction with the maximum bid specified as well as the associated ad.
    8. Explain what is Google Quality Score?
      It is the estimation of the quality of ads keywords and landing page higher quality ads can lead to lower prices and better positions it is reported on 1 to 10 scale and its components are expected CTR, ad relevance, and landing page quality. The more relevant your ad is to the user the more likely is that you will see the higher quality score.
    9. What are Automatic bidding strategies?
      The Automated bidding strategies are as follows:
      I.Maximize Clicks:-Automatically set bid to help to get as many clicks as your budget.
      II.Target Search Page Location:- Automatically set your bid to help increase the chances that your ads appear at the top the page or on the 1st page of search results.
      III.Target CPA:- Automatically set bids to help to get as many conversions as possible at the target CPA you set.Some conversations may cost more or less than your target CPA.
      IV.Enhance CPC:- Automatically adjust manual bids to try to maximize conversions.
    10. Explain what is an ad group in Google Adwords?
      An ad group is a container of your keywords, ads, and landing pages. Google rewards advertisers who prepare Adword campaigns with tightly structured ad groups. It’s not desirable to include all your keywords into the single ad group but to make keywords into themes.
    11. Explain what is conversion optimizer in Adwords?
      Conversion Optimizer is a tool used by Google Adwords forbid manipulation and decides which clicks on the ad will be valuable. It can help you to return maximum on your investment (ROI).
    12. Mention some of the Google Adwords Ad Extensions?
      Different ad extension can enhance the increase in traffic. Some of the common Ad extensions used in AdWords are:-
      Sitelinks
      Call Extensions
      Location Extensions
      Social Annotations
      Seller ratings
      Mobile app extensions
      Offer ads
      Communication Ad
      Review extension
    13. Mention in Google Adwords that option can’t be changed after creating an account?
      After creating account Currency and Time Zone, cannot be changed.
    14. Explain how you can improve conversion rates?
      By creating ads that match properly with keywords and create tightly themed ad groups, you can target users with the campaign that helps in conversions.
    15. Explain what is the meaning of CTR & how you can calculate?
      CTR stands for Click through rate. CTR tells the number of visitors visited on your ad on the web page. The formula for calculating CTR is given as follows
      CTR = Number of Clicks / Number of impressions X 100
    16. Explain what is Google Ad API?
      API stands for Application program interface. Google Ad API is designed for representing large, tech-savvy advertisers and third parties.
      It allows developers compile an application that directly interacts with Google Adwords server.
    17. Mention what all things can be done using Google Ad API?
      With Google Ad API, you can build an application that can do following things:
      You can automatically generate keywords, ad text, custom reports and landing pages.
      Develop additional applications and tools to help you manage accounts.
      Synchronize Adwords data with your inventory system to manage campaigns based on stock.
    18. Explain what are the other two options for bidding other than CPC(Cost per Click)?
      CPC stands for Cost per click. Rather than CPC we have other two options are Cost per Thousand Impression (CPM) and Cost Per Action (CPA).
    19. What are the Targeting options in Search network ads?
      Keywords
      Demographics
      Interests and topics
      placements
    20. What are the Targeting options in Display network ads?
      Remarketing
      Demographics
      Interests and topics
      placements
      Auto & Manual
    21. What are the different types of billing strategies?
      There are three different types of billing strategies:
      I.Automatic billing
      It automatically increases the billing based upon your ads.
      II.Manual billing:
      By manually we can do the billing.
      III.Monthly invoice
    22. What is Keyword Insertion?
      It lets you automatically update your ads with the keywords in an ad group, this can help make your ads more relevant to user
      searching for what you offer.There are three different types of keyword insertion:
      I.Title case: The first letter of all your keywords should be capital.
      {Keyword: Default Text}
      II.Sentence case; Only First letter of keyword will be capital.
      III.Lower case; No letter should be capital.
    23. What is Dynamic search ad?
      It uses the Google organic web crawling technology to automatically target relevant search queries based on retailers website contains.
      Advertisers with the content rich website will see the best results by using dynamic search ads.
    24. Guidelines for search ads?
      I.All caps are not allowed
      II.Click Here is not allowed
    25. What is Remarketing?
      Remarketing helps you reach people who have visited your website or used your app.there are two types of Remarketing
      I.Standard Remarketing:
      it will show an ad to your past visitors as they browse display network websites and use display network apps.
      II.Dynamic Remarketing: Target People who have visited your website for a particular product or services.
    26. What are Converted Clicks?
      Converted Click is a metric which is used to track the total number of clicks which resulted in a conversion.
    27. What is Price Extension?
      Price Extension is used to display the price of a relevant product.
    28. What is Price Extension?
      Price Extension is used to display the price of a relevant product.
    29. What is meant by Search queries?
      Search queries are the exact keywords for which your ads were triggered.
    30. What is Campaign Management?
      Campaign Management is a process of creating and managing an advertising campaign for a company on Google Adwords
    31. What is Click tag?
      Click tag is used to track a total number of clicks on the links from different sources.
    32. What is Google Adwords Double Serving Policy?
      It means the advertiser cannot advertise for same keywords from multiple accounts. The purpose of this policy is to avoid showing ads of same companies.
    33. How can you improve Quality Score?
      I can Improve Quality Score by using optimization techniques in the campaign.
    34. What is Keyword density?
      Placing the relevant keywords throughout your content is very important it helps search engines work out what your content is about.
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